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The so-called "Abreu Loco Effect" begins to bear fruit financially at Rio Branco-ES, just over a week after the official announcement of the signing of the attacker's 42 years old. In case of launching custom designs for the Uruguayan, which happened the night of Friday, just over 900 shirts were sold.
The total uniform load was 1,000 copies and Capa-Preta finished beating capixabas team jerseys sales record in one day, according to Icon, a sports equipment supplier. Rio Branco-ES and several teams of the Holy Spirit.
Details of the Loco Abreu custom shirt – Photo: Press Release / Icon [19659006] With the mbadive gathering of supporters present at the call of the attacker (watch the video here below) and lined up before the opening of the club store in Campo Grande, Cariacica, Alvinegro Centenary exceeded its own sales record and that of its traditional rival, the Sporty Railway.
In 2015, both teams became the record holders of shirt sales , at the grand finale at Kleber Andrade (remember). The official figures for this date were not communicated by Icon, who confirmed that the sales of December 21, 2018 far exceeded the previous record of May 16, 2015. The president of Rio Branco-ES, Luciano Mendonça, has vibrated with this answer. quick and positive return of the partisan.
– (Record Sale) I was expecting yes and that's what allowed me to make a bet as big as Loco Abreu. The crowd in Rio Branco is very large and we always sell a lot of shirts since always. With the coming of such an idol, we already knew that it would increase sales. We made calculations on previously sold shirts and this "badet" concerned the number of shirts that we would sell with Loco Abreu as a flagship product.
Higor Rodrigues, executive director of Icon Sports, alongside the chairman of the Board of Directors of Icon Sports, said: "I would like have news from you. Rio Branco-ES, Luciano Mendonca – Photo: Richard Pinheiro / GloboEsporte.com
With a value of R $ 139.99, the shirts were marketed in two models: the traditional black with white stripes; and white with gold, special for New Year's Eve. Behind the shirt, which is personalized, the number 13 (which is also on the front, chest) and the name of the striker Loco Abreu.
Inside the number, on the back, there is still a drawing that hints at the Uruguayan flag, the country of the attacker. In making the calculation, the amount collected with the sales of nearly 1,000 shirts, not counting possible discounts at the time of purchase, amounts to 140,000 reais.
The shirts will continue to be sold in the Icon Sports store in downtown Vitória; in the official Rio Branco store, attached to "Balada & Grill", in Campo Grande, Cariacica; and in the Retromania kiosks, the shopping centers of Vitoria and Vila Velha; besides the Retromania Corner, at the BBC Barber Shop, in Itapoã, Vila Velha.
Another video message from Loco Abreu for fans of the city. The launch of the Rio Branco-ES jersey 13 will take place this Friday at the Balada & Grill, in Campo Grande, Cariacica. href = "https://t.co/z1ReANc9YQ" url = "https://t.co/z1ReANc9YQ"> pic.twitter.com/z1ReANc9YQ <! –
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