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With the beginning of a new round of economic growth under development, it is expected that the balance of new stores will be more than doubled compared to this year's result. According to calculations by the National Confederation of Commerce (CNC), between openings and closures, 15,000 new outlets are expected to come into operation in 2019.
To determine this number, estimated the chief economist CNC, Fabio Bentes improved business confidence in the sector and the prospect of increased growth in commercial invoicing in 2019. Expanded retail sales, which includes vehicles and materials construction, are expected to increase by 5.2% in 2019, up from 4.5% this year. year
The CNC's recent national survey of 6,000 entrepreneurs in the sector shows that 42% of retailers were willing to invest in their own business. It means expanding stores or opening branches. At the end of 2017, the same survey indicated that 38% wanted to expand.
Ibope Inteligência confirms this increased desire to develop its activity. This year, especially from the second half of the year, the consulting firm recorded a 67% growth in the search demand identifying the best markets and presenting the highest billing potential for deciding where to open new stores. "We have the impression that retail entrepreneurs will follow the accelerator," said Fábio Caldas, director of Ibope's malls and retail business.
In addition to the growing demand for geolocation studies of stores, Caldas points out that the warming is clear. And this supports, in his opinion, the recovery of expanding investments. In November, for the fourth consecutive month, consumer shopping in shopping centers grew 2.1% over the same period last year, after registering in the red between May and November. July. The data come from Iflux, an indicator established by consulting in partnership with More Flow.
Expenditures. Expenditure in the sector is another factor that is currently affecting investment decisions, which are still at a lower level, such as commercial rents. "For retailers with capital, the opportunity is now," says Nabil Sahyoun, president of the Brazilian Association of Stores and Shops (Alshop), which has forced the economy to strengthen in 2019. Due to the large number of vacant spaces in shopping centers, the negotiations are more favorable for traders. It is possible to obtain discounts on the lease and longer delays, says Sahyoun.
The reduction of the expenses of opening new stores is confirmed by the general manager of Bob's snack bar network, Marcelo Farrel. "The rent has experienced a significant reduction and the supply of labor is also more important," added the executive. He remembers that a few years ago, when the economy was booming, these expenses were so high that they ended up limiting expansion.
By 2018, Bob's had opened 75 stores, 15 more than the year before. Last week, six outlets were opened at once. The high concentration of opportunities has occurred to take advantage of the good moment of sales early in the year, explains the leader. For 2019, among the franchised and clean stores, 100 new outlets of the brand are planned, for a total investment of 200 million R $.
Habib is also optimistic about the expansion. "In the fast food market, it's important to get ahead of the competition," says Mauro Saraiva, chairman of the Habib Group. The group, which includes the Habib, Ragazzo, Complex H and Tendall Grill flags, plans to open 125 stores next year. 2019 will be the Group's largest year of expansion, with investments of R $ 100 million, taking into account the contributions of franchisees and owners. This year, 75 stores were opened, absorbing 60 million rubles. In addition to the real estate market and market conditions, two factors that are conducive to expansion, Saraiva stresses that the Group has created a smaller store format, which facilitates rapid growth.
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