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Amazon starts selling in Brazil this Thursday (7) the new Kindle Paperwhite, the company's digital player with a bright screen. This is the fourth version of the company's best selling digital player, launched last October in the United States.
Thinner and lighter than its predecessor, the new Kindle has a larger storage capacity, starting at 8GB for the entry version – the double of the previous generation. Unlike previous models, the new Kindle also has a screen at the front of the device, even though the reading area is 6 inches.
Among the novelties, there is also the IPX8 certificate, which guarantees that the Kindle is water resistant and that it can be immersed in up to 2 m of water. It also becomes possible to introduce variations from the source to the reading (previously, only the size was editable). The new generation also offers a night mode.
/i.s3.glbimg.com/v1/ AUTH_59edd422c0c84a879bd37670ae4f538a / internal_photos / bs / 2019 / A / T / zSmjaQQNWZFUvk3PD3sg / kindlepw2.jpg "Le nouvel écran occupe tout le devant du combiné, mais dispose d’une zone d’utilisation de 6 pouces. - Photo: Thiago Lavado / G1")
The new screen occupies the entire front, but is 6 inches long, but retains 6 inches of usable area. The 8GB version costs $ 499 (in the US, the model is priced at $ 129) and the 32GB version, $ 649, can be purchased from the Amazon site. As part of the introductory offer, for those who buy a device up to 7 in March, the retailer gives three months of access to the Kindle Unlimited service, which guarantees access to a database containing more than 50,000 books in Portuguese.
According to Jacques Benain, general manager of Amazon devices in Brazil, the company does not win. money selling devices in the country. "The digital book market is small and does not occupy a space equal to that of books
According to data from the consulting firm PubTrack Digital, specializing in the publishing market, the number of books Digital has decreased by 10% in 2017 compared to 2016, reaching 162 million units in the US The number is already down compared to the previous year.
"We are not watching not the competition, but what the customer wants. The Kindle has taken more space in the market, "said Benain.
Unlike what is happening outside, Amazon has chosen to launch only the version with access via Wi-Fi. also a version with free 3G connection.
According to Benain, the question is to reduce a tariff cost: in Brazil, any active mobile connection line must pay regular taxes.
As it is Amazon who bears the cost of the 3G line, the device that has bet on this feature has been forgotten in sales in Brazil. "The acceptance of other 3G models was not so good because of rising prices," said Benain [19659013].
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