An innovation that has not caught: the precursor to the iPhone slot ends – 31/12/2018



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Not everyone knows, but the notch fashion on cell phone screens has not started at Apple. Although the iPhone X of 2017 has made the feature popular, it's a cell phone called Essential Phone that launched the idea. Created by Andy Rubin, co-founder of Android Inc., the company that created the operating system of the same name, Essential will cease to be manufactured after less than two years of existence.

The website team "9to5google" realized that the essential was out of stock in most US stores, including on its own website. With the recent year-end offers, it was suspected that they were erasing the shares. But the company has confirmed that it would no longer manufacture PH-1 units (Essential Technical Name)

"We are lacking Essential Phone on essential.com and we are not going to make it. "We will add new inventory, we will continue to sell accessories and provide quick software updates and customer support to our existing community," said a spokesman for the company.

Essential Phone, released in May 2017, was Andy Rubin's first major manufacturing endeavor. smartphones. To excel in such a hotly contested market, Rubin has added some new features to his new mobile phone, as well as following the latest trends in revenue.

At the time, major manufacturers like Samsung and LG were already investing in "endless screens." That is, phones with a giant screen are very close to "kicking", like the LG G6 and the Galaxy S8. To cope with the competition, Essential had a 5.71-inch screen with a Quad HD resolution (2560 x 1.312 pixels) in 19:10 format.

What was curious is that the screen has a "hole". "At the top, the front camera sensor remained open.

At the time, it was exotic, but Apple did the same with the iPhone X because of the technology of Camera and face detection – Face ID – The industry has recognized the pioneering spirit of essential, even though this solution is controversial from the aesthetic point of view. Some do not connect to the hole, d & # 39; 39, others find it horrible.

In the upper back of the Essential phone, there was another invention: two magnetic connectors that they had. lens to connect exclusive accessories to the handset – in the range of phones such as Moto Z (Motorola) and G5 SE (LG) .

The first accessory announced on the phone Essential was a 360-degree camera, which was protruding from the top of the phone.The company had declared at the time EU: "The other 360 ° cameras are big, bulky and complex to use." We thought it was time for someone to make a 360 ° camera for the rest of us by clicking simply on the camera 360 ° of your phone. Point, shoot and share, it's as simple as that. "

Essential's Essential Body also promised that competition would come back on its concepts of durability because it was built in titanium, as well as the ceramic back and glbad Corning Gorilla Glbad 5 (harder than ordinary).

With a double reverse camera, with 13 MP (19659016) each one of them was monochromatic (without color) and improved the sensitivity of the light.The model promised a light input 200% greater than that conventional cameras for mobile phones, the front was 8 MP and can record videos in high resolution 4K.

Available in four colors (black, lead, white and green), the essential Phone was sold in the United States. United last year with the Camera 360 for 749 $ and alone for $ 699 – prices charged by other high-end handsets this year, such as the iPhone 7 and the Galaxy S8. For these reasons, the Essenstial Essence Essence has never been a great commercial success.

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