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In order to reverse the negative outlook on sales and make up for lost time, Apple applies a significant reduction in the price of the iPhone in China. In some cases, price declines are approaching $ 70, a rare value drop the first year of a generation of smartphones in-store.
are not official, but have been obtained by the international press in stores and sources related to Apple. On average, the price drop is 59 dollars, about 220 dollars, but the iPhone XR with a 64GB memory has 66 dollars, a reduction of about 243 dollars, the version whose price has dropped further.
Rebates would be applied to Apple premium resellers or authorized online stores and would have an immediate and permanent impact. However, as the Phone Arena website points out, these institutions typically have higher prices than other retailers in the country, which may also reflect falling values over the next few days.
As far as we know, the official discount has only been applied in China, but of significant The purchase of the 2018 generation of the iPhone is visible in different countries, including Brazil. This would reflect stagnation and declining sales not only of Apple models, but also of the entire smartphone industry, which has been negatively impacted by global business uncertainty, particularly in US-Asian relations.
In early January, Apple announced a revision of its revenue forecast for the first quarter of 2019, bringing its total profit for the period from $ 93 billion to $ 84 billion. Speaking to investors, the company's CEO, Tim Cook, cited the international situation as the main factor, as well as the new publication schedule, which includes three iPhone models released on two dates. different. The decline in sales of iPhones would be 20%.
In addition, rumors have reported that Apple has already slowed the pace of smartphone manufacturing at least three times since its launch. The weak demand, again, would be the cause, which would mainly affect the iPhone XS Max, the high-end model of the company.
Apple has not officially pronounced on the price reduction of the iPhone in China nor on any discounts. in the pace of manufacture or problems related to sales. This latest issue, at least, should not remain secret any longer, as quarterly financial reports are still used to determine the state of health and the success of devices around the world.
Source: National Business Daily
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