The information not yet officially confirmed indicates that Apple is entering this second half with another historic brand, eventually exceeding Spotify in the total number of subscribers of its music service – at least in the United States. According to still unofficial data, the company would have exceeded the mark of the 20 million paying members in early July
Statistically, the two companies would have a technical link. However, we would not talk about surveys, but actual figures, not necessarily accurately disclosed, but which place the apple slightly above the rival. While Spotify would have 20 million subscribers, Apple Music would have 20 million "and a little more", in the words of the source responsible for the disclosure of the data, but preferred not to identify.
This is a trajectory that makes sense and even part of the company's growth plans. In February, for example, it had already recorded growth in subscriber growth faster than competition, with a monthly increase of 5%, compared to 2% for Spotify. The expectation was that with this stream, Apple Music would overtake the competitor by the end of the first half, which would have actually happened.
And the idea is now to reach the heights, since Apple has seen its numbers growing. It is expected that this total number of subscribers will increase significantly until the end of 2018, which will increase the leadership in the streaming market. The big reason for this, as already officially quoted by the company, is its free trial system for three months, enough for users to experience and enjoy the platform, becoming subscribers in the sequence.
talk about regional data. According to the latest information on Apple Music, published in early April, there are 45 million subscribers worldwide, with 5 to 10 million more in this test system, that is to say always using the service for free, but with great potential to become members.
This is still a total that places the platform well below Spotify, which would have 70 million paid users worldwide and a base of over 160 million users if you count option, not available on Apple Music. The conversion rate of the platform would however be much lower, just like the flow of growth in the United States, considered one of the most important markets of the platform and also the most important for Apple.
however, the story would be different, and here is another piece to support the idea that Apple Music is ahead of Spotify. Drake's new album, Scorpion was released on June 29 and only in its first week would have been heard 170 million times in the Apple service, compared with 130 million in Spotify
. meanwhile, neither company has spoken on the subject. But if Apple Music has actually overtaken the competitor's brand in the United States, this news should soon be announced by the company with all the pump and the circumstances it needs.
Source: Digital Music News
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