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Apple plans to increase sales of new iPhones that, according to the latest reports, have not had the desired results. According to a study by Bloomberg
• Apple claims that the iPhone XR was more sold than the iPhone X
he added. ] • Apple will stop publishing sales figures for iPhone, iPad and Mac
In the US, an iPhone XR, which costs $ 749, can be purchased at $ 449 if the customer delivers an iPhone 7 Plus, which was published two years ago. This is a significant discount of $ 300.
This promotion appeared on the company's website last Sunday (2), under a banner that insisted that consumers could get a new iPhone at $ 449. The detail was an asterisk in the picture and in a smaller text, explaining the offer.
When did Apple ever announce an iPhone at $ 300 less than what it actually costs with an asterisk? December 19, 2018
Big discounts of this kind are not common at Apple, which has always positioned itself as a brand of expensive and highly sought after products. According to Boomberg, these business exchange offers provided a valuation between $ 25 and $ 100 for older iPhones.
In addition, the brand asked its employees to mention more frequently the exchange program with customers visiting physical stores.
Apple's shares have fallen over the last few months, especially after the announcement of its financial results for the last quarter of the year. At the time, the company had announced that it would not publish more sales figures for iPhone, iPad and Mac. This movement was perceived negatively by some investors, with the feeling that the company did not have sufficient numbers to be revealed.
The market value of the company has already decreased by one-fifth since early October. ] In an attempt to mitigate these effects, Apple's Vice President of Product Marketing, Greg Joswiak, granted an interview to CNET in which he stated that the iPhone XR "is our iPhone the the most popular in the world … the days since the day it became available. "
Apple did not comment on the Bloomberg report .
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