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According to the report, 51.98 billion US dollars of this figure the sale of iPhones, 7.41 billion USD of the sale of Mac, 6.72 billion USD of the sale of iPad, 10.78 billion USD of services provided by Apple and 7.30 billion USD from the sale of iPhones.
But even though the company's sales were below expectations – at the time of the release of the previous quarter's report, the initial forecast was $ 89 billion and $ 93 billion – at least, the news is positive: the number of iPhone users continued to grow, reaching the threshold of 1.4 billion users (at the beginning of 2018, this number was 1.3 billion).
Despite the increase in the number of users, revenues from the sale of the iPhone were the only ones to suffer a decline in these sales. from $ 61.10 billion in the first quarter of 2018 to $ 51.98 billion in 2019), and all other divisions of the company (iPad, Mac, accessories, wearables and services) have slight revenue growth over last year. The main reason for this decline in iPhone sales is, in addition to the economic crisis in China that hit the entire technology sector, the fact that the latest range of iPhones has not brought as much news as it has. habit and that society takes it to the program. Discounted batteries for old iPhone as the main cause of this "lack of information".
This decline in the number of iPhones compared to other divisions of society is quite remarkable: while all other services have experienced a combined average growth of 19% over the same period the year last, iPhone sales fell 15%. The strongest growth was recorded in the clothing and accessories sector, which grew by 33% over the same period last year, as well as in services (19%) and the iPads (17%)
. While the high prices of new iPhones are not directly attributed to declining sales, it is notable that dollar prices have made the company lose ground in emerging markets (such as Brazil) and in crisis markets. (such as China in 2018), because with the devaluation of the local currency against the dollar, the company's devices (which are no longer cheap) become even more expensive
This decline in the sale of iPhone can therefore be good news for the Brazilian consumer, because Tim Cook said in an interview for Reuters that the company had the intention to start studying the international markets in a specific way and launch their products at prices corresponding to the particularities of each of them. instead of just converting the dollar. As a result, we expect an increase in the number of iPhones sold in these regions after local retail price revisions.
However, despite good news for the consumer, this price change should not occur any time soon. Apple expects for its second quarter a further decline in sales and margins of the company, estimating that it should close the next period (between January and March 2019) with revenues of between 55 billion and 59 millions of dollars. (slightly below the $ 61 billion earned in the same period in 2018) and with a profit margin of between 37% and 38% (also slightly below the usual 38.5%), which should reflect the decline in the value of the shares of the company in the coming days
Source: Beat Venture, The Verge, TechCrunch
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