Marcel Campos, Director of Global Marketing at ASUS, spoke about the future of the smartphone company in a blog-style video with a very informal language. Angered by recent rumors that it is possible to end the ZenFone lineup, the executive has shed light on the changes underway and anticipated new releases.
The "buzz" was not completely groundless, but according to Marcel Campos, this is a reorientation of the company, which reduces the number of devices launched to focus solely on products bearing "Asus DNA". In this way, the manager means that models with more exotic designs bearing corporate design labels, such as the ROG Phone, will have priority, while products from the cheapest, often more generic segments, will not win. more place. 19659003] Analyzes
The new design with a widescreen is one of the highlights of this competent forum
During the speech, the executive anticipated some outflows. According to him, the ROG Phone 2 arrives in 2018, as well as ZenFone 6. The successor of Zenfone 5 does not arrive in time for the Mobile World Congress, main event of mobile devices that will take place in Barcelona from 25 to Asunción was one of the countries where the cell phone division was profitable through local manufacturing, an essential element of brand building in Brazil. Asus said the company would have the largest number of launches in 2019 and that laptops, which were abandoned, have returned to attract attention.
Asus has shown sharper signs of change with the announcement of the departure of Asus' CEO, Jerry Shen. after 11 years in office. With Asus' dialing codes, which will reduce its presence in the smartphone market, especially in terms of volume, Marcel Campos was emphatic. "The Zenfone line will continue to exist in Brazil for several years […] at levels that will not occur, but will occur here, developed here, manufactured for Brazil."
