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Atletico launched the club's new visual identity Tuesday night (11) at the Arena da Baixada. In the presence of directors, advisors, guests and the press, the hurricane presented its new shield, uniforms, mascots, social media, new website and the new spelling of its name. : "Athletic Club Paranaense".
Despite the words of the president. Mario Celso Petraglia, of the deliberative council, during an interview in early November, the possibility of changing color did not occur, the club following the red-black. The name change, according to the president, is due to the goal of saving the story – the club was registered with this spelling in its foundation.
"Atletico Paranaense was baptized, registered, credited with this spelling.C is a sports club.Atletico is the minor when it comes to Brazil.Outside Brazil, we are called Parana" , he said during the event.
The new shield features a "CAP" and four diagonal bands, which represent the format of the hurricane. The shield can also change color. The colors can be only black, red or both, as well as white, depending on the background color. The number 1 jersey of the 2019 season uniform has red as the predominant color, with the shield and black stripes. Already the second uniform is white with the shield in red and black.
The club also launched the new mascots: The Hurricane Family, who have a father, a mother, a son, a daughter and a dog. In addition, a social network will be launched on the club's new website.
Watch the live broadcast of the launching ceremony.
The ambition, enthusiasm, rebellion and innovation have been updated in the new nickname of the club's "hurricane club" change campaign, based on the wind. Before the launch, the new shield was approved "in the dark" by the club councilors at an extraordinary meeting held last Saturday (8) at Caju CT.
The launch comes one day before the South American Grand Final. The hurricane is facing the Junior Barranquilla at 9:45 pm Wednesday (12) at the Arena da Baixada. However, the club has already announced that it would go with the former uniform for the final.
See pictures of the new look of the hurricane. Photos: Albari Rosa
New name and symbol of @atleticopr pic.twitter.com/4nJvf6vwRM
– Esportiva (@gpesportiva) December 11, 2018
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