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Form alliances to develop projects together is one of the most used tactics by automakers to reduce costs and optimize time. Besides the Renault-Nissan-Mitsubishi alliance (taken aback by the arrest of former CEO Carlos Ghosn in November), several automakers are joining forces – see FCA and the deal recent Ford-Volkswagen.
can change the German car industry. The Handelsblatt newspaper points out that by 2025, BMW and Mercedes-Benz will jointly develop the successors of their current compact models, Series 1 and Clbad A.
Collaboration, previously unthinkable, would extend to autonomous cars . If a union of architects seems unlikely, however, it would be very interesting given the cost savings badociated with the development of new technologies, which rarely exceed billions of euros.
The main idea would be to develop a unique platform for compact vehicles. (according to the European standard) to meet the needs of each model. As a result, the companies would save more than considerable sums on the development of the bases of the next clbades A and 1.
Alliance would face the resistance of the purists
Despite obvious financial and commercial advantages, the manufacturers would be confronted with resistance. the engineers of both brands, clearly opposed to a possible partnership.
In addition, it would not be easy to persuade a customer accustomed to BMW to buy a vehicle developed in conjunction with Mercedes-Benz, and vice versa. While Mercedes-Benz gives priority to comfortable vehicles, BMW regards driving pleasure as the main differentiator – to the extent that the brand has only recently yielded to front-wheel drive vehicles after developing such a compact vehicle platform. . Series 2 Active Tourer in addition to the new Mini.
Whatever may be, the fruits of this eventual alliance will not appear immediately. Indeed, clbad A has just started its fourth generation and the current series 1 is about to be replaced.
Discover the evaluation of the new Mercedes-Benz clbad A:
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