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Founder of Embraer and one of the main leaders of the privatization project of the aircraft manufacturer in 1994, Ozires Silva sees in the agreement between the Brazilian and the American Boeing l 39; opportunity to develop the Embraer sales force. "The Boeing sales force is very important to us," he says, which also raises the possibility that the Embraer aircraft is "Americanized". "That means they could be sold in the United States, the world's biggest market, like domestic planes," he adds.
Negotiations between the two companies were announced at the end of last year and could lead to the creation of a third company, in which Boeing would have an 80% stake and Embraer, 20 %. The new company should only involve the arm of Brazilian commercial aviation. The military segment will be excluded from the agreement by the determination of the Brazilian government, which holds a special share ("golden share") of Embraer that entitles it to a veto in negotiations such as the one underway .
of the military zone) is therefore global. In the United States, the government prohibits Boeing from selling military aircraft without its authorization. The Brazilian government has followed the same procedure and is right, "Ozires says." Imagine Boeing Selling to US Enemy Governments. "
For the former Embraer president, a drawback of the agreement between manufacturers is the possibility of the American "disinterested" by the Brazilian. "Boeing sellers may want to sell more Boeing aircraft than Embraer. It can happen. "
Ozires, however, believes that the scenario is supportive of the deal, as Europbus Airbus joined in October of last year the Canadian Bomber in a development and sales program of the year. aircraft with up to 150 seats.Bombardier is in direct competition with Embraer, which also focuses on aircraft of this size.With the partnership between the two, Boeing and Embraer eventually lose strength to compete on the In addition to this need to face the partnership between Bombardier and Airbus, Boeing seeks, in the purchase of part of Embraer, to develop rapidly in one of the the most promising markets in the sector and in the future, which still does not work, that of regional aviation – which depends on medium-sized aircraft.Ozires says that when he presented to the Brazilian government the proposal to create Embraer in the 1960s he already believed that this market had great potential because it could connect inside with capital.
"Today, you are looking at the world market, they are really thinking about the Embraer plane." It's at this point that Boeing, seeing what was happening to Airbus and to Bombardier, wondering where he could go.They said, "Let's build everything (medium-sized planes) from scratch? No, let's talk about Embraer."
According to Ozires, for regional aviation to advance to Brazil, we must put an end to the monopoly of Infraero. This, he said, would make airports more competitive, which would reduce costs for airlines and pbadengers.
Still according to him, a greater openness of Brazil in general to the international trade would also give more competitiveness for the Brazilian companies and allowed the emergence of new cases of success such as Embraer. "Embraer won the international market because he entered a competition and won this competition.The market welcomes people who are protected by a legal device."
Ozires is shocked by the "Boeing's intention to buy Embraer – the American" has always been a reference here "- and points out that entrepreneurship operates in a trading moment as the current one. "An essential characteristic of the entrepreneur is courage and daring.We do not know what the risks are, but the entrepreneur is working to minimize those risks." The information comes from the newspaper O Estado of S. Paulo
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