Brazil is the 10th largest market for vodka, the Cup's "host" beverage | Economy

According to the study, vodka is the fifth most consumed alcoholic drink in Brazil, behind mixed drinks, wine, cachaça and beer, which is still a leader in the rankings () ).

Last year, Brazilians consumed 60,600 liters of Russian distillate. Although outpacing other distilled beverages, such as whiskey and cognac, the volume accounted for less than 1% of the market for alcoholic beverages consumed in Brazil, which totaled 13.7 million liters.

But Euromonitor expects the volume of vodka sold in Brazil to increase significantly in five years. In 2022, the projection provides 70.6 thousand liters of Russian drink, while the study predicts a widespread increase in the volume of alcoholic beverages in the country this year, to 14.6 million.

The fifth best-selling beverage in the world

Nearly 3 million liters of Russian distillate were consumed in 2017, in front of cider, cognac, rum, liqueurs, gin and tequila, according to the report. study. Beer is the world market leader with 196 million liters, while wine, second place, has 28 million liters.

It is not surprising that the largest consumer of vodka in the world is his home country. Russia dominated distillate sales last year at 875,000 liters, followed by the United States, which consumed 683,000 liters.