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A garment in Brazilian stores in Zara costs on average 18% more than the same item sold in the United States. The countries where prices are lowest are Portugal and Spain, where parts of the network cost 36% less than those billed in the United States.
BTG Pactual's research, referred to as "the Zara index". , which this year evaluated 12 products sold by the Spanish network in 44 countries.
The survey began in 2014. At that time, prices in Brazilian Zara stores were up 21.5%. In 2015, the value was about the same. For the first and only time in 2016, the purchase in Brazil was cheaper than in the United States (-22.5%).
These figures take into account the gross prices of the coins, converted into dollars, without taking into account the cost of living in each country. According to BTG Pactual's badysis, the distance that separates them from the factories, as well as the high Brazilian import taxes, are the highest in Brazil.
According to the badysis of BTG Pactual,, makes the parts of Zara more expensive here
The survey shows that 57% of factories are concentrated in Spain, Portugal, Morocco and Turkey. Only 92 plants are located in Brazil or Argentina, which represents 1.3% of Zara factories.
According to BTG, after Brazil, the United States and Japan were the most expensive operations for Zara, reflecting the appreciation of the dollar compared to
The "Zara Index" is the fashion version the "Big Mac Index", which has been comparing the value of the real against the dollar for more than 30 years in 2018.
Another factor highlighted by the research is the devaluation of the real against the dollar in 2018. snack prices McDonald's in various countries of the world
According to The Economist, the index serves to illustrate the theory of purchasing power parity. In the last update, published in July 2018, the real was undervalued by 20% against the dollar.
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