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SÃO PAULO – This was not the inauguration speech, nor the first presidential decree
Jair Bolsonaro
set the minimum wage at R $ 998 which sparked the biggest debate on social networks. Was the
BIC pen
blue pocket in the pocket and used to sign the mandate and its ministers who took the importance in social networks on the first day of government.
The country's climate prevailed, supporters of the new government praising the simplicity of the president. The reason was also lacking to counter the styles. In 2003, Lula signed his inauguration with a gold-plated Montblanc, presented by the then Senate Speaker, Ramez Tebet (PMDB).
"There is no pen in Mont-Blanc, it's a difference between a president" RAIZ "and a president" NUTELLA ", wrote a voter. celebrated: "The valorization of Brazilian companies has begun! Long life in BIC pen." The company is French.
Faithful to the leader's style, the Minister of Justice and Public Security, Sergio Moro, repeated the gesture and used a BIC to sign his investiture. MP Eduardo Bolsonaro helped boost the brand on Twitter: "Anti-corruption measures will be signed with a BIC pen."
Bolsonaro himself cited the world's most popular pen brand by citing the possibility of dismissing ministers involved in irregularities: "Look, there is clear evidence or a strong denunciation against the people of is at the scope of my BIC pen, it will be used, "he said.
And on Wednesday, he commented on the impact on networks:
A family company based in France, still under the control of the Bich family, BIC has been established in Brazil since 1956. It sells around one million more simple type crystal pens a day in Brazil. With a price around R $ 0.90, it is the most popular brand in the country segment and the sales leader also in the world.
"We have no action on the political territory"
Simplicity and efficiency are the watchwords of the company's marketing, which produces the pens sold in Brazil at its plant in Manaus – which also manufactures Pimaco lighters and labels. The Manauara unit is the only one in the world to produce the three branded products.
Undecided, however, the company will rush to make the most of its advertising. Rodrigo Iasi, marketing director of BIC, said the company was taken by surprise by notoriety and comments on social networks, but had not intended to make use of the exhibition.
– If you have a word that defines BIC, you must be a democratic product. It is a practical pen that does not fail. It is a democratic brand for 100% of Brazilians and we will not take any position or party. We have no action on the political territory, we have never done it and we will not do it – said Iasi.
The leader of the company said that Bolsonaro's taste and use of the product surprised and made the company flattered, as happens when the pen is used, for example, by famous football players:
– We have strong roots in Brazil and the pen is naturally and spontaneously present. But that's all, point.
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