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São Paulo – Veteran of the bicycle sector in Brazil – his father built the first Caloi factory in 1945 -, businessman Bruno Antonio Caloi Júnior, better known as the name of Tito, will inaugurate a factory in May 2019 Manaus Free Zone for the production of electric models.
The segment of electric bicycles in Brazil is no longer a niche, with a share of 0.35% of total sales. Brazilian investors, however, are betting on similar behavior to that of Europe, which has grown over the last 10 years and currently accounts for between 30% and 40% of total sales. "We believe that this trend will materialize and that the one who is ready to meet this demand will become a reality," says Tito Tito Bikes President.
He produces ordinary bicycles in Mococa (SP) under the brands Tito – created after sales of Caloi in 1999 – and Groove, which will be maintained in electric models. Before starting mbad production, 120 units were badembled for testing and 90% were sold at prices starting at R $ 6500.
The expectation of growth in the Brazilian market is shared by other entrepreneurs who start or increase production. The Brazilian Sustainable Mobility Company (EBMS), created by an investment holding company, launched in March the badembly of the Pedalla brand of electric bicycles in São Bernardo do Campo, ABC São Paulo. José Wilson de Oliveira, executive director of the company, has invested R $ 15 million in the project.
Production capacity starts at about 7,000 units a year, but the future goal is to exceed 20,000 units. Most components will initially be imported, a strategy also used by other producers who complain about price and lack of local sourcing. There is no manufacturer of lithium motors and batteries in the country.
"We believe in this market and we understand that for large urban centers there is no alternative to compacted mobility at low cost." Oliveira added that the available Pedalla models cost between R $ 4,000 and 9,000 (more suitable for congested vehicles, which require less parking and generate even higher quality of life), said Oliveira (19659002) urban versions) and R $ 6,500 (fat). EBMS plans to sell from 500 to 600 units and double the volume next year.For Oliveira, the pace of market growth depends on tax changes.The electric bike pays an IPI of 35% and the 10% conventional bicycle.
Projection
A study published last week by the Aliança Association predicts this year's sales of 31 thousand electric bicycles, a small number compared to sales models traditional, but 70% higher than in 2017. The company expects consecutive growth until 2022, when it must reach 280,000 units sold, or 6.6% of the total market of two wheels Caloi , which is now part of the Canadian Dorel Group, is partnering with Japan's Shimano – the world's largest supplier of parts – to develop a more affordable electric version in the R $ 4,000 range, starting in 2019.
The company holds more than 50% of the market and is expected to produce around 600,000 bicycles in the free zone this year. The share of electrical energy is still low, says product manager Marcos Ribeiro. The group has two models that started being produced in 2017 and cost R $ 8,000 (urban) and R $ 13,000 (mountain bike).
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