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The manufacturer positions the compact SUVs as a result of a "partnership" between brands. How is this true?
Leonardo Felix
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17 Dec 2018, 19h05 – published 17 Dec 2018 at 18h20
Caoa Chery Tiggo 5X is already produced in Anápolis (GO) Caoa Chery Tiggo 5X is already being produced in Anápolis (GO) (Advertisement / Chery)
Anyone who accompanies the automotive industry with more knowledge knows how much Caoa is generally aggressive in his disclosure strategies. Caoa Chery Tiggo 5X, recently released, has not been different.
One action in particular caught the attention of FOUR WHEELS. A double page in the latest issue of the magazine See in bold, the following statement about Tiggo 5X: "The first SUV developed in China by the Chery Jaguar Land Rover partnership."
Tiggo 5X Will Compete in the Compact SUV Segment Tiggo 5X Will Compete in the Compact SUV Segment (Advertisement / Chery)
After All, Does the British Luxury Vehicle Manufacturer Have a Finger on the development of the Tiggo 5X?
"We created this badociation because the Tiggo 5X uses the T1X platform, developed by Chery with the help of absorbed technologies after forming a joint venture with Jaguar Land Rover in China. "
What are these technologies? Braga explained: "These are elements mainly related to the electronic part.
This hologram designed by the rearview mirror would be a technology inherited from the JLR This hologram designed by the rearview mirror would be a technology inherited from the JLR (Advertisement / Chery)
The badociation still does not seem a bit forced.FOUR WHEELS asked the Brazilian division of Jaguar Land Rover to make a statement about it, stating simply that it would not position itself officially.
Behind the scenes, however, we knew that the company was not very good at advertising.
Marcello Braga confirmed the information. "There seems to be a gentleman's agreement between sectors marketing of competing manufacturers in which one brand does not name the other directly. Let's respect that, "he said.The T1X platform also allows for more advanced connectivity systems
The T1X platform also allows for the integration of more advanced connectivity systems (Advertisement / Chery)
