Cartola, Ronaldo avoids reprimanding athletes and targets profits with transfers – 11/12/2018 – Sports



[ad_1]

Ronaldo Luiz Nazario of Lima, 42, winner of two World Cups, took a few weeks to realize that he must choose his words carefully now that he has a team.

Shortly after investing in the United States. $ 30 million to become the majority shareholder of Real Valladolid, a Spanish first division club in September, and make a very rare transition for an athlete of his stature, Ronaldo attended a match at Jose Zorilla stadium. the house of Valladolid. From the midfield, he saw midfielder Keko lose an opportunity to score a goal while he only had the goalkeeper in front of him.

Imagining that he could contribute, Ronaldo was looking for Keko after the match.

"It's easy to say when one is Ronaldo," was the answer he heard.

"I do not know what to do, I stopped talking," said Ronaldo. "For me, things have been very easy," he added.

During a two-decade career, he scored both goals of Brazil's victory in the World Cup final. World Cup 2002, Ronaldo was a phenomenal scorer. Player who gained worldwide fame at the age of 20, he made the name of Ronaldo known worldwide before a Cristiano Ronaldo was present in the sport.

His influence on the current generation of stars is undeniable. He continues to be the idol of active players, Zlatan Ibrahimovic of Manchester United midfielder Marouane Fellaini. English midfielder Harry Kane said he was constantly looking for videos on Ronaldo's stock, perhaps the first football icon in the era of the internet, to perfect his play.

The purchase of Valladolid, a team founded by Ronaldo 90 years ago of the year, can also show other players that there are different possibilities for work after the career, as well as for team coaching or commentary work on television.

"I think it's going to be nice if it happens," said Ronaldo about the purchase. a club. "I hope that football players will invest more in the movement."

The big football players now earn higher wages than those of an average company, some signs suggest that they can follow the example of Ronaldo and David. Beckham, head of the group that runs Inter Miami, a club that is due to debut in 2020 in the Major League Soccer of the United States. Gérard Piqué, defender of Barcelona, ​​has created a sports investment fund with his teammate Lionel Messi and his former colleague Cesc Fabregas. The three men have known each other since they belong to the youth categories of the Catalan club.

"I talk to him about business," Ronaldo said about Spades. "We have to meet and talk more."

Ronaldo, 42, father of four, credits his interest in the business world to his debut in football. Born into a poor family living in a two-room house in Bento Ribeiro, a working-clbad suburb of Rio de Janeiro, he became the breadwinner at age 15, when he moved to 200 km at north to defend Cruzeiro. "I had to start managing very early, manage my money, run my family," he said in an interview with The New York Times. This is the first time that he has acquired Real Valladolid in an office where he recently moved to Calle Serrano in Madrid.

The imposing boulevard, flanked by designer boutiques, elegant restaurants and some of the most expensive restaurants in Spain. about eight thousand kilometers from Bento Ribeiro. It may well be in a different world, compared to the city where he learned to play, whose dilapidated houses built with blocks of concrete, stacked against each other, make the idea of ​​a store of products of luxury looks like a complete fantasy.

Ronaldo provided football was unimaginable in his childhood. Some of the stars with whom he played did not know how to manage the wealth accumulated in the sport, he said, recalling several examples of former teammates who lost their fortune and returned to live in misery.

"I'm scared of it and I decided to learn everything he could, to do his best, to have the best advice on marketing, etc.," said Ronaldo. .

In addition to buying Valladolid, he also opens a company called Family Office Concierge R9, which will provide badet management services for athletes, so that they can continue to take advantage of their careers even after retirement.

"We try to do for them what I did for them: to give them a long life with all the money they earned," he said.

Ronaldo said he was curious about the business world since his teens toothy that has complicated the life of defenders unable to cope with his talent.

He has always been surrounded by business leaders and sports marketing managers, since his debut in Brazil and Europe, the first steps of the Dutch PSV in the era of galactic, the team of stars gathered by Real Madrid. The former striker devoted a lot of attention to what these professionals were doing, he said, especially to the leaders of Nike, the colossus of US-based sports equipment that continues to thrive. invest in his brand to date

At Real Madrid, Ronaldo played in the Beckham company, Zinedine Zidane and Luis Figo, at a time when the club's president, Florentino Pérez, was trying to build a capable team to win many titles and create a powerful sports marketing machine. Real Madrid has not won a title in the biggest football competition in Europe, the Champions League, but has created a celebrity aura that persists in the sport.

"I think the world of marketing and money in football has changed because of that," he said. said Ronaldo.

Since he stopped playing in 2011, Ronaldo has focused on learning as a manager and on building a diverse business empire. He was one of the leaders of the committee that organized the 2014 World Cup in Brazil, working closely with several Brazilian football officials, later accused of corruption by US investigators. The former chairman of the organizing committee of the 2014 World Cup, José Maria Marin, is held in the United States. In addition, former presidents of the CBF, Ricardo Teixeira and Marco Polo Del Nero, face accusations, which they deny.

Ronaldo makes his own verdict: "They did something horrible with football: they stole people," he says. "They stole magic, happiness."

By setting up full-time, he creates a sports marketing agency in partnership with WPP, the largest advertising group in the world. The company operated for four years, then Ronaldo acquired the Brazilian activities of the Octagon sports marketing group. These agreements resulted in a friendship with Martin Sorrell, the founder of WPP, who persuaded the former player to try to live in London. Ronaldo lived in the city for three years and learned English along the way.

He then moved to Madrid, where he lives with his girlfriend and spends most of his time in Valladolid, a club with one with a personal name and that of Ronaldo's career in football.

Valladolid, whose head office is located 200 kilometers from Madrid, has so far only won one major trophy: in 1984, a Spanish league. to exist. The immediate goal, Ronaldo said, is to keep the team in the top division and continue to divide the lawns with rivals like Barcelona and Real Madrid. The long-term goal is to prove that he is an owner "able to improve football".

A visit to his office in Madrid shows that the project is still in its infancy. A metal version of the Valladolid Shield is the only decorative element on the white walls of the lobby. Other rooms feature empty shelves as well as newly purchased tables and chairs, still waiting for occupants. Ronaldo even set up at a table where he saw little more than a laptop and papers bearing the company logo.

He does not divulge much detail about his plans for Valladolid, but there are signs that the focus will be on the pleasure of playing. his fame and his relations with Brazil allow him to make profits in the market of transfers of football players, which moves by 6 billion dollars a year. In the months since his arrival in Valladolid, Ronaldo has tripled the number of scouts to 15, and he plans to recruit six more.

"I think the problem is considerable," said Ronaldo, whose first transfer took place. in 1992, in a company of 7,500 dollars in which the buyers were two entrepreneurs of Rio de Janeiro. He also plans to invest in the Valladolid School to identify and develop local talent.

And there is the presence of Ronaldo. Although he took a lot of weight compared to the slim body that he had when he started playing, he remains a star who can stop traffic in cities around the world. Armed supporters continue to harbad him with requests for photos, as they do with members of the current generation of football idols, and a documentary team has accompanied Ronaldo over the past year, publishing footage of A big budget film on his

Several years after leaving the lawn, he explained, his greatest strength – in business, at Real Valladolid and perhaps someday in the governance of the football – remains the personal brand that he created. could not be here without me, "said Ronaldo.

[ad_2]
Source link