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At CES 2019 in Las Vegas, a partnership between Disney, Marvel, Audi and the Holoride start-up showed what could be expected from the future of transportation services, particularly with the start of autonomous vehicles.
the partnership between the companies led to the development of Rescue Run by Rocket, a recreational vehicle game with characters from The Guardians of the Galaxy specially designed to be played in inside a vehicle. Created in partnership with Interactive Experiences (a unit responsible for the creation of the lightsaber duel of Star Wars: The Jedi Challenges ), The Rocket Rescue is a rail shooter game shooting that places the player in a spaceship where it is necessary to help Rocket Racoon to destroy aliens and save the Iron Man
According to one of the Holoride's founders, Nils Wollny, the game was created to offer an alternative to users who do not know what to do during the time spent driving during a trip – and this should become even stranger when the transport companies start operating with autonomous vehicles, which will leave the pbadenger alone inside the car. According to Wollny, with the beginning of autonomous vehicle travel, the experience of this type of transportation will change and the pleasure of the pbadenger will become the only goal of the company – and with that, offer entertainment options will become one of the differentials for this service.
Before becoming a startup, Holoride began work as an internal division of Audi focused on the development of entertainment systems for cars of the future. A true start-up (of which Audi has some actions), the company's goal is to create entertainment for recreational vehicles for pbadenger transport companies and to use their own car motions to improve the business. # 39; s experience.
similar to existing ones with rollercoasters and slides, but intends to use the same principles of these experiences more dynamically. Thus, not only will your movements in the game have a movement influenced by the movements of the car (any range changes, braking, acceleration or curve of the vehicle will be reproduced in the game), but the game itself will have mechanisms internal to extend or shorten the experience in a natural way, so that pbadengers can have the same level of entertainment regardless of the time of their trip.
To do this, the game uses the information from the vehicle map, which will be used to create the main infrastructure. of the phase. But traffic also has other unpredictable variables, such as red signals and congestion. But according to Marcus Kuehne, another of Holoride's founders, this does not mean that the action of the game will stop at these times. Some solutions used by the game are, when the vehicle stops in the simulation, the player's ship is hit by the paralyzing radius of an enemy, or the ship breaks and he is obliged to repair it .
Another reason creators are betting This technology theoretically helps reduce motion sickness – the nausea that some people feel when driving a car. Looking at the cell phone screen or trying to read a book often aggravates the problem, as the brain enters a "flash" by being forced to pay attention to something that stays motionless while the rest of the body sends signals indicating that he is moving. In theory, participation in the game should reduce this type of problem for pbadengers suffering from this evil, because the game inserts the player in the same movements made by the vehicle, it is not possible that the brain confuses with different information of movement sent to (19659002) The Holorid founders intend to create more of these "elastic contents" (which adapt to different travel experiences) not only with more partnerships in the entertainment industry, but also in the car market (due to the number of Uber Lyft drivers and the derivative products that use an Audi is quite weak), one of the reasons they decided to to make their project a startup of their own. And while not the first to worry about creating entertainment options for autonomous vehicles (at CES 2018, Byton introduced an electric SUV with screens that allow Internet access while traveling. 2017, Intel has announced its development with Warner Bros. (a Batmobile-based experience), this is the first to bet that there will be a demand for VR experiences for freelancers in the coming years, and it is already ready to remove this demand, and if virtual reality headsets continue to decline each year and users become accustomed to such experiences, Holoride may become the next big business in
Source: The Verge
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