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The changes promoted this week at the top of Globo, with the displacement of a journalist to occupy entertainment programs, indicate that profound transformations have occurred in the programming grid.
Professionals used to badyzing movements in Globo believe that programs such as Video Show and Well Being are at high risk, that the Meeting with Fátima Bernardes may change the mornings in the afternoon and that new attractions should appear in 2019, including that of Fernanda Gentil and why not? Until Marcos Mion, today in the Record, but in the radar of the globe.
If this is confirmed, Globo may well be one of the biggest changes in its programming since the turn of the century, when Marluce Dias da Silva, director (19659002) The motivation for the moment is the fall of Audi and it is the first time that it is announced that it will be a success. In the Greater São Paulo, the main market of the country, the Salon of the video did not win the record since 20 weeks. In many capitals of the country, But Você, Bem Estar and Encontro are easy prey for popular programming and / or competition waste.
The main novelty of the Globo Summit is the name of Mariano Boni, Executive Director. of journalism, that since this Saturday (1st) happens to be director of gender, responsible for what the emitter now calls "interview programs". These are: The more you, the social welfare, the meeting, the video show, the love and the bad, the big hours, the conversation with Bial and the home.
It is no coincidence that on this list appear almost all the programs that are beaten or which are under a strong threat of Record and the SBT, among which the play of Fernanda Lima and the talk-show of Pedro Bial [19659002] In Globo, it is badumed that Fernanda Gentil, recently transferred from journalism to Entertainment, can occupy a space in the morning grid. Some even consider an important program of two or three hours, heavily based on journalism and adapted by smaller tips or programs on cooking, behavior, family and healthy living.
In this new grid, would be an image. In the package of changes announced this week, the program of Fernando Rocha and Mariana Ferrão has been transferred from journalism to entertainment
Although under the command of a journalist (Mariano Boni), many changes have been made to the property. -be. The attraction, in theory, can have a merchandising, something banned in journalism. Your presenters will then have to sign new contracts. About 40 production professionals would move from entertainment to journalism and occupy new physical spaces on the station.
All of this will entail costs. So, for those who are used to "reading" broadcaster transformations, it makes sense to move from Welfare to Entertainment if the goal is to create a two- or three-hour block of programming under the command of the broadcaster. one and the same supreme leader.
For the backstage badysts of Globo, neither Ana Maria Braga is unscathed in the new times. Your current contract may be the last. All this, which deserves to be strengthened, is speculation. There is nothing official about it yet.
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