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The Coca-Coca campaign for Christmas 2018 takes back on television its famous polar bears. This year, however, it is also possible to find "bears" in the real world. For $ 30, you can buy teddy bears of three different models in the online trade mark .
In addition to teddy bears, the packages are sold decorated with the family of polar bears represented in the current announcement.
Polar bears have appeared in Coca-Cola print advertisements since the 1920s, but made their television debut in 1993 with the Northern Lights commercial boreal.
Watch the 1993 commercial:
Since then, they have largely participated in the company's Christmas parties.
This year's video was created by the agency David SP. Coca-Cola also launched a technology breakthrough for users of the Coca-Cola Christmas app, available for Android systems and
iOS
In the application, when the user looks at the mobile phone in one of four thematic packages (310 ml, 350 ml, 2 liters and 3 liters), polar bears appear in augmented reality.
"With more and more connected people, we've seen the opportunity to bring that interaction to our packaging, adding technology to the magic of Christmas." Said Beatriz Bottesi, Director of Communications and Marketing. marketing at Coca-Cola in Brazil.
Caravans scattered all over Brazil
Coca-Cola also retains the action of Natal caravans. The brand's light trucks run through more than 80 cities in 16 states: Natal (RN), Crato (CE), Várzea Grande (MT) and Santa Maria (RS). The full itinerary is available on the caravan site .
The brand still sponsors the Christmas Light events, which take place in Gramado (RS) until January 13, 2019. In São Paulo, the company sponsors the Christmas tree of Ibirapuera Park, with more 40 meters high and 250 ornaments, between lamps and crystals.
The company also remodeled marca
Under the slogan "Coca-Cola Brasil Para Para Todos", the company launched an institutional campaign, created by the WMcCann agency. This action underlines the diversification of the company's portfolio, which now counts more than 200 products in Brazil.
Also indicates the company's new brand, redesigned around the world by its design team, in partnership with the British agency Brody Associates.
Now the highlight is a mandala containing Coca-Cola products.
See the advertisement with the production of Octopus Content:
