Commercial sales up 2.9% in November, driven by Black Friday | Economy

Compared to November 2017, sales increased by 4.4%. In accumulation until November, the increase is 2.5%, against 2.6% in the last 12 months.

According to researcher Isabella Nunes, this is the best month-to-month result in November compared to October since the start of the historical series of the survey in 2000. In addition, considering all the results of the series in the survey. The monthly comparison is the second highest result in the series, after January 2017, which was up 4% from December 2016.

"This shows that this is not a common result. is difficult to see in services a monthly growth of over 2%, "he said.

According to the researcher, the November high is directly related to Black Friday. "We saw the impact of this event when we saw the results in the industry, with the most important results coming from activities whose revenues are driven by online sales, the main driver of Black Friday. ", did he declare.

"This result reflects the accumulated loss of 2.8% in the previous two months," said the research manager.

Monthly commercial sales

Comparison with the previous month, in%

Source: IBGE

Despite the exponential rise recorded in November and accumulated in 12 months, the trade maintained a decline trajectory that began in April from last year.

Commercial sales – accumulated in 12 months

in%

Source: IBGE

In the expanded retail trade, stability is considered as shown in the graph below: which includes vehicle activities , motorcycles, parts and accessories and building materials, the advance is 1.5% compared to October. The accumulation in the year was 5.4%, while that accumulated in the last 12 months was 5.5%. Compared to November 2017, sales volume increased 5.8%, followed by the 18th consecutive rate.

Among the activities listed from October to November, the following articles were published: Other articles for personal and domestic use (6.9%), Furniture and Appliances (5%) and Pharmaceutical, Medical, Orthopedic and Medical . Perfumery (2.8%) benefited from the promotions announced in November by Black Friday, according to IBGE.

See the results for each segment:

• Other Items for Personal and Home Use: 6.9%
• Furniture and Appliances: 5%
• Pharmacy, Medical, Orthopedic Articles and perfumery: 2,8
• Textiles, clothing and footwear: 1,7%
• Fuels and lubricants: 0,1%
• Supermarkets, supermarkets, food products, beverages and tobacco: shops and stationery : -1.9%
• Office equipment and supplies: -0.2%
• Vehicles, motorcycles and parts: -2.2%
• Building materials: -0.7%

bookstores and stationery stores accumulate 7 consecutive months of decline

The books, newspapers, magazines and stationery segment recorded a seventh consecutive monthly decline. In 12 months, accumulated a 13.1% decline in sales. In October, in the monthly comparison, the decline was 20.4%, the highest of all segments, and in November, 1.9%.

"The sale of books has fallen with the closing of several stores in the country.The online sale of books can also be included in other activities, such as other items of interest. personal and domestic use and the stationery has a very low weight in the sector, only 0.5%, "said the researcher.

• The number of bookstores and paper mills in Brazil has decreased by 29% in 10 years

Sales in the retail trade have increased in 25 of the 27 establishments of the Federation, with Bahia (8.7%), Rondônia (8.2%). ) and Maranhão (7.7%). Decreases were recorded in Tocantins (-0.5%) and Roraima (-0.1%).

In the expanding retail trade, 26 states saw an increase in sales, particularly Rondônia (7.4%), Sergipe (6.4%) and Pará (6.2%). The only one that had a negative result was in Roraima (-1.5%).

Slow recovery and prospects

With the unemployment rate remaining high, the Brazilian economy is showing a slow recovery rate, but consumer and entrepreneur optimism has improved.

According to a survey by the Getúlio Vargas Foundation (FGV), confidence in trade rose in December and reached its highest level in more than five years. Consumer confidence has reached its highest level since April 2014.