Corinthians negotiates with betting sites for a main sponsorship



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Last week's Law No. 13,756, which created the sportsbook mode in Brazil, may help the Corinthians to conclude with a main sponsor on their t-shirt – the only one in the world. Space is Empty The Corinthians' marketing director, Caio Campos, in conversation with the state revealed that he had met with representatives of Paris sites, but did not specify the names of the companies. "We have already talked about it, although the publication is recent, we have already spoken," he said. "

" The sponsorship of paris sites is a reality in Europe. In England, they are the Caixa de la, and each club has a website of "

The Brazilian market of electronic betting on sporting events is estimated at R $ 4.3 billion, currently operated solely by sites Foreign web.Under the new legislation, the Ministry of Finance will be responsible for authorizing and granting betting lotteries and will regulate the activity within two years, extendable for the same period , from the date of publication of the law (12/13/2018).)

Closing with a main sponsor is the priority of Corinthians' finance and marketing department, even more than finding the right to name the company. arena.The billing goal of the advertiser for next season is $ 64 million.

"I am counting on a main sponsor next year. The main goal is the sponsor, it is the public's wish and we have the opportunity to close. From now on, it is impossible to close it under any name, it must be significant. "

Corinthians has received about R $ 25 million from the Fund each year, and the current board's expectation is to receive a similar value." The club's chief financial officer, Matias Romano Ávila, has already stated that he hopes he achieve something around R $ 30 million and that it provided that the agreement would be concluded in January.

below the target set of R $ 87 million. The club closed the season with seven brands in uniform: PES, Positivo, Foxlux, Agibank, Universidade Brasil, Ultra and Minds.

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