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Corinthians confirmed this morning (17) their new main sponsor for the uniform: BMG Bank. In a WhatsApp game, the club called on fans to talk to a robot in the messaging app and gave an indication of novelty in an acrostic with the names of three idols: Basílio, Marcelinho Carioca and Gamarra.
"Since today is the return on Thursday here is the last word that comes to me from the novelty," wrote the profile of the club, referring to the day of the week where social network users often remember the past. The message was accompanied by the image of the three former players of Corinthians, but with one detail: there was no sponsorship in the jersey of these three players. A few minutes later, another subliminal message. "I'm trying to find out if that's true," the text said.
As advanced by UOL Sport last Wednesday, (16459004), the contract between Corinthians and BMG must go beyond the mere display of the mark in the main space of the alvinegra shirt. The campaigns are planned together, as was done even before the official announcement was made. The intention is to bring the club and the sponsor closer together and to launch products whose target audience is the crowd.
This is not the first online action involving the two new partners. On last night's night, BMG challenged fans on Twitter if the bank's profile exceeded 21,813 subscribers. The specific objective was to reach the profile of Crefisa, rival of the bank and sponsor of his rival Palmeiras. From that time Corinthians and Palmeirans organized a sort of "clbadic online" around the number of followers of both brands.
WhatsApp actions are becoming more common in the Corinthians. A similar campaign was organized to announce the return of Fábio Carille . At that time, the club had posted on their social networks an incredible novelty to tell and, who wanted to know for themselves, would need to send a message to a club WhatsApp number. It was the launch of the project "Loko da Fiel", created to disseminate information in the messaging application. After that, the confirmation came. "Now it's official: Fábio Carille is back and is Timão's new coach," said the automatic answer.
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