Cosmetics brand apologizes after campaign inspired by Brumadinho victims – Who

] Following the negative repercussions of a photographic campaign inspired by the victims of the accident of Brumadinho, Jendayi Cosméticos apologized Monday, April 28.

READ MORE: Artists lament the tragedy of the Brumadinho Dam

] "Jendayi Cosmetics comes here to apologize for the bad impact of our campaign. At no time did we intend to offend the victims of environmental crime in Brumadinho. The photos were supposed to protest and never take advantage of the situation. We reiterate our apologies to the victims and society in general for our poorly designed campaign. "

Previously, the campaign photographer had spoken to the WHO and had defended the idea that he had himself created:" I am involved in various social and economic causes ", has he said., when I have an idea, I embark on a business to have more strength and even to get financial help. "The starting idea was to encourage people to do donations or prayers, "he said, who defended himself by asking questions about the bad taste of the photos." What is upsetting, is that many people think that we went to Brumadinho and no, we did the rehearsal in São Paulo! When the tragedy of the Titanic shot a movie, everyone went to watch it and the production did not help anyone. Jendayi will give food We use art to represent the pain and help of people.Criticism will always exist. We are aware of the tragedy, the fact that there are missing persons and, if we could, we would be there in Brumadinho to participate in the research. But we can not get close, "he says.