Fiat investment plan details – Foreground

SÃO PAULO – The new Fiat-Chrysler (FCA) president, Antonio Filosa, has made great efforts to mark the group's phase, mainly Fiat (which has been resigning since 2012). Filosa has confirmed 25 new products that are part of FCA's strategic plan for the Latin market over the next five years.

R $ 14 billion will be invested in product development, improvement of production processes and technological research. But what are these 25 "new products"? What the market will really have is four utilities (which they call UV, which is a broader application than SUV), as well as two new vans.

For Betim, there will be five models: three UV and one light truck, which will be placed below the Strada. This, in turn, will reach the second generation next year. The biggest, to compete with Renault's Duster Oroch. Already, Goiana will have an unprecedented seven-seat SUV, a kind of Grand Compbad, as we had planned with exclusivity on June 6th.

And the rest of the list?
Along with the announcement, Filosa also confirmed that it will launch turbo versions for the Firefly family engines (1.0 and 1.3) and the inclusion of the six-speed automatic transmission provided by the Japanese. Aisin, who already equips Argo and Cronos. These updates of powertrain will be applied to the range and will complete the list of products. Still in the plans are a generation of Uno (who is already eight years of market) and the consolidation of the Ram brand, which could receive a medium-sized pickup truck with a load capacity of one ton from Mexico .

Filosa also talked about energy efficiency projects and interest in the development of ethanol-based solutions, technology in which Brazil is a world leader. But these are guidelines that depend on the definition of the Rota 2030 project, which still lingers in Brasilia.

What matters is that Fiat has been a pbadenger pbadenger on the tramway for the past five years. She has seen competitors such as Chevrolet, Ford, Volkswagen and Hyundai redefine the basic categories of the market, with higher ticket entry models to compensate for the already anticipated volume decline due to the fragility of the market. 39, Brazilian economy.

Renegade, Toro and Compbad were the products that held the shuttle from 2015, while Mobi failed to impose itself as a legitimate successor to the Mille and Palio Fire because of the fact that potential consumers have lost their purchasing power.

In other words, Fiat will qualify in the coming years, but the consumer's account will not be cheap.