Finally! Amazon begins direct sales in Brazil, from electronics to makeup – 22/01/2019

Synonymous with e-commerce around the world, Amazon started selling digital books in Brazil in 2012, but to date, it has not sold much of what makes it successful abroad: electronic products such as notebooks and cell phones, cosmetics, toys, etc. games and objects for home and decoration. To date, UOL Tecnologia states that it is now possible to buy products from 12 categories sold and delivered by Amazon. The difference is that since 2017, the online store has sold some of these products, but from partners, serving as a showcase for other stores. From now on, besides this option, the sale and the delivery will be carried out by the company itself. And that counts.

First, the logistics of Amazon is considered one of the best that work. What does it mean to have your purchases at home the same day of purchase. The short delivery time is one of the company's commitments. Oh, and with free shipping from 149 €. Amazon is also recognized in the aftermarket. You did not like the product? The return is usually bureaucratic and you get a refund of the amount paid on the card.

For the launch, the company also ushered in four new areas: baby, beauty, personal care and toys.

"Three new features have been added: a new distribution center, direct sales in 12 categories and 4 new categories, which is a remarkable evolution of our customer service." Books and the market are still very important , we can not get all the items from other companies, but our retail sales are very complementary.Worldwide, 50% of sales are in the market, "said Daniel Mazini, director of retail at Amazon. com

In total, Amazon.com offers now more than 20 million products in 15 categories, including items sold and delivered by Amazon or partner vendors. More than 200,000 books and 120,000 products are in stock, sold and delivered by Amazon.

For all this, Amazon has created a distribution center located in Cajamar, in the state of Rio Grande do Sul. São Paulo, 47,000 m², 10 football fields. And it is operated with the technology of Amazon itself and reflects the other warehouses of the company.

Two other novelties are the production of regionalized content for Brazil, with spikes and the store Cachos & Ondas for curly, curly and wavy hair; and a baby list, for gift orders similar to what we have today on wedding lists.

Price

Amazon does not deliver if it is accompanied by an aggressive pricing policy, for example. leave competitors Luiza Magazine and B2W Digital, formed by the merger between Submarino, Shoptime and Americanas.com, even more standing up. "Today 's announcement represents a new step for us, and we are very pleased to increase the number of categories and products we offer our customers, with the following. commitment to continue to bring a better shopping experience and offers, "said Alex Szapiro, Amazon's national manager in Brazil.

But … the new categories are already coming with several cuts.

• Up to 40% off select products from Tools, Home & Cleaning, Kitchen and Toys.
  • Up to 50% off Personal Care, Beauty and Baby products. Discount on Electronics, Mobile Phones, Office Supplies and Office