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This was an almost absolute success: Tatá Werneck's debut with "Lady Night" increased Globo's popularity in all parts of the country, as measured by Kantar Ibope Media
The data obtained by the column ( not Kantar) Ibope, who can not disclose them for contractual problems with TVs) shows that Tatá has increased Globo's audience and its participation in the universe of connected TVs from North to South. "
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Column Analysis in 2017:" Globo Should Show the Program "" Lady Night ", Resumption of the Show on Multishow Channel, Marked 14.9 points to the national television panel (PNT) against 11.6 of "The best years" (October 2018)
To this extent, each point equates to about 254 000 households.
We talked about "success almost absolute "in the first paragraph because in São Paulo, the largest advertising market in the country," Lady Night "has not reached the highest audience of the group in recent years: behind Brazil on Board" and "A
Yet, 3 out of 10 connected TVs in Greater São Paulo were listening to the talk show .
The region where Tatá gets the best average (almost 20 points) is Belém do Pará, the lowest average in Goiânia (8.5 points) Do not compare Tata with another t "Talk with Bial", the reason is the hour: she entered at 23:18 last Thursday, while Bial usually enters after 13 hours.
See below the figures of Tatá's talk show debut in the Globe
Comparative audience of Globo's show line in SP
In points (each = 74 thousand homes) and share (%)
"Lady Night" ("The best years of our lives" (11/10/18) – 12.2 points and 23 – 15.8 points and 29.0%
"The formula" (06/06/17) "The formula" (06/06/17) – 17.2 points and 30.1%
) – 16.1 points and 28.6%
Comparative Tatá x "The best years of our life" in pa (19659002) SP – 15.8 x 12.2 (19459004) SP –
16.4 x 14.3
BH – Recife – 15.4 x 10.4
Curitiba – 13.4 x 10.1
DF – 16.2 x 10.7
Goiânia – 194 59006] 8.5 x 6.8
] Campinas – 15.7 x 9.7
Belém – 19.2 x 16.4
Victory – 12.0 x 11.6 [19659002] 17.6 x 11.1
Floripa – 17.7 x 12.6
] Source: Data obtained from the measurement column of Tatar and Rafael Vitti celebrate two years of incarnation. [Modifier] [ajouter un listing] Buy Kantar Ibope Media
See also:
I live and trade in "mimimis"
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