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After the current bookstore crisis, the publishers launched a campaign to encourage the purchase of books: Leitura, Cultura, Vila, Curitiba and Saraiva bookstores in partnership with the Association. National Bookstore (ANL), create the movement #Vempralivraria
The idea is that actions are conducted in stores to communicate with the public and that a sign will be installed in each of these spaces to serve from frame to the expression of the love of books [19659002]
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In social networks, the public will be able to apply in its Facebook profile picture the hashtag #vempralivraria, which will be available in the proprietary pages of each participating company, step by step. On Instagram, brands will encourage people to tell stories with their favorite books, authors and favorite moments in bookstores, using the hashtag.
Currently, Livraria Cultura and Livraria Saraiva are working on their judicial recovery proceedings. This is the worst crisis that the Brazilian publishing market has experienced.
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