For the first time in years, Coca-Cola launches a new fragrance: orange and vanilla – Jornal CORREIO

For the first time in years, Coca-Cola will market a new fragrance: Orange Vanilla (vanilla and orange). According to CNN, the new soda will arrive on American tablets later this month. It is not known whether it will be sold in other countries, although it was tested before it was launched in Canada.

The idea is to offer consumers more variety so that they remain loyal to Coca instead of choosing a competitor. Before deciding on the new flavor of orange and vanilla, the company conducted research in the international market and considered options such as lemon, raspberry and even ginger, which according to Kate Carpenter, Brand manager Coca-Cola, the Orange Vanilla flavor will be part of a transformation of flavors such as Cherry Coke, Vanilla Coke and their zero sugar versions.

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