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It is ten o'clock in the evening. You are sleepy and plan to go to bed early. You put on your pajamas, you brush your teeth, lie down and look at the phone one last time before turning off the light … A few hours later, it is dawn and you continue to look at the phone.
App gives rewards.
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It is known as the design of addiction. It was invented by experts in user experience (also called UX) and uses neuropsychological tricks to keep the attention of our minds.
Perhaps you have heard of receiving a tan in something you posted on a social network gives a feeling of pleasure and confidence, and we know that this injection of dopamine makes us use more and more these sites.
But there are much more subtle and less obvious features in all these applications that have a big impact on our relationship with technology.
Get to know four addictive design tips that keep you from dropping your device.
1. Infinite scrolling
Spending hours reading comments or watching photos posted on social networks would not be possible without the invention of infinite scrolling
Basically, it's possible to continue to see new information without limits. your finger or mouse by your news wire
This way, your brain never pauses, and only your will can make you stop watching the application. "Unlike many other forms of entertainment such as movies, smartphones are not completely stopped. Movies broadcast credits after about two hours, but you can drag them, tweet or play until you die." , says journalist Eleanor Cummins In an article in Popular Science magazine
the creator of Infinite Scrolling called Aza Raskin and explains to Popular Science that his intention was to facilitate the user experience. However, he regrets today his invention.
"In fact, what I've done is that humans literally spend hundreds of millions of hours," he criticized
. Scroll down or press to refresh
Another addictive information-related tool causes the user to drag down or click to refresh the page. The concept was created by Twitter, using a UX design trick.
When you open Twitter, it displays the information you saw the last time you entered. You must manually pull or swipe down on your phone or press "see new tweets" on your computer to access the latest information.
This action is similar to that of a slot machine in a casino. Studies show that it releases dopamine, since our brain anticipates that this action will bring us a reward.
Loren Brichter, a former Twitter engineer, told Britain's Guardian newspaper in 2017: "Pull-to-refresh" is an addictive feature. Twitter is addictive, these are not good things. "
3. Indirect Access
Interestingly, something that may seem like a design mistake, because it's difficult for us to access our own profile, is another tool used purposefully by social networks
Imagine that you want to enter Facebook, Instagram, LinkedIn or Twitter just to post something.When you open the website or application, you will inevitably find comments and messages from 39; other people. And, most likely, you'll be tempted to read it.
The fact that none of these networks direct you to your profile requires you to interact, even with the corner of the eye, with the content generated by other people.] 4. Notifications
And as you enter, the page warns that someone you know has just published something or that you have X quantity of new messages without reading. é will be even bigger.
Notifications are another very effective feature of addictive design.
So, if your phone is filled with applications with small red circles indicating the number of notifications you have not read, it is likely that in some cases
And once at the Inside, it is also very likely that your business generates immediate responses from other people, which in turn triggers new notifications.
Now you understand how was it, without realizing it, by looking at your cell phone until dawn?
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