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CORREIO goes to the industry's largest trade show and lists 15 options ranging from $ 699 to $ 30,000 to help you own your own business
The crisis has moved away from the franchise sector, mainly in the Northeast market. According to the data of the Brazilian Association of Franchising (ABF), while the national growth expectations for the sector in the year is 9%, in the region it can reach 10%. A significant portion of this increase is related to the supply of lighter models with low investment and operating costs.
During the ABF Franchise, which took place between June 27 and July 1 in São Paulo, Le CORREIO panned at least 15 microfranchial options with initial investments of 699 R $ to R $ 30,000 (see the list opposite). "The Northeast market is more open than the rest of the country.The crisis has stimulated this investment of lower capital, which increases the demand for smaller franchises."
Formats
Franchises in the model of Home office are among the lowest rates and also the lowest cost of operation
"This is a type of format that stands out because it does not need to capital to install an office, for example. The demand is very interesting, "says Lamartine
. Another popular format is smaller versions than conventional stores and regular kiosks.
"The cities of the interior have contributed a lot, mainly with the opening of new shopping centers. "
Small Business
One of the brands that bet on the small investor is Ylaii, with an investment of R $ 699, it is possible to acquire the leaner model of the brand partner Gabi Readi takes care of the jewelry designer, she is already known in the market to act in companies such as Vivara, which facilitates our contact with raw material suppliers.With what we get a quality product at a lower price, "says Silvana Lopes
The brands Encontra Viagem, Bidan and Acqua Zero also claim the reduced cost of implementing and operating the business in the office model at home. According to businessman Henrique Mol, economic instability eventually contribute to the increase of fraqueados net in this model. "The low investment solution boosts the entrepreneur's commitment by necessity, who ran out of money to pay the bills and saw the franchise as a way to get back to the market." operations that we have today, about 1,000 franchisees. "
Options
Other options available in the marketplace which results in a lower cost for the investor is the" store in store. It is in this that the Mina microfranchie Map plays its chips. The Franchise Express can deploy a branded jewelry tower in various outlets. The investment is R $ 30 thousand and promises, too, to increase the business turnover of products in commercial establishments such as beauty salons, cosmetics stores and perfumery. "The main advantage is that there is no fixed cost with space lease.The Northeast has the public profile for semijoias.In the state of Bahia, there are three operations of the brand by the end of 2018, "explains the general manager of the network, Marcos Pertile.
For the director of ABF Microfranchis, Adriana Auriemo, when she decides to invest in a microfranquia, the businessman should take care, among them, not to use the resources available at the same time. "You can not act only on the emotion. As cheap as your franchise is, never put all the money you have in it. It will require a pool of resources for new investments until the company creates volume and reaches the deadline. "
Crisis consolidates the microfranchises model
As a low-cost investment format, the microfranchise segment (up to R $ 80,000) has increasingly spurred Corporate interest According to data from the most recent study by the Brazilian Franchise Association (ABF) on the profile of microfranchises in the country, among the networks that do not yet work with the model 36% intend to develop it in the coming years According to the survey, among franchisors operating in both formats (micro and traditional), 42% of units are microfranchises.
In some cases, the readjustment reduces the investment by more than 50%. "Said André Friedheim, vice president of ABF. "Who wants to win more market needs to rethink the business model, make it more accessible without losing the DNA of the brand and its concept.The smaller formats are no longer a trend, they are the reality. "
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| Luzia Costa, partner of Sóbrancelhas, said that the brand had to develop a lightened operating model because of the crisis (photo: Thiago Gustavo / Divulgação) |
The franchise Sóbrancelhas is one of which have launched a more compact model. The network has developed the operation of 15m ² units with an initial investment of 70 000 reais. Compared to the store structure, which costs R $ 200,000, the version offers the same eyebrow and micropigmentation design services at a cost of 65% less.
For the founder of the company, Luzia Costa, the economic scenario was factors that contributed to the readjustment. "Everyone had to turn back in the crisis.There were a lot of people willing to work on the profile of the franchise, but without enough money to invest in it and there we created clever." the ten people who visited the brand's booth at ABF, at least six of them chose the smallest format. "At Acaí Concept, the strategy was to reshape the operation of Toten, who gained more storage capacity and operationalization with cost of R $ 70 thousand worth of investment in the The brand's partner, Rodrigo Melo, is expected to open another 10 units in Bahia this year: "We are really born in the crisis and we have people who see franchising as a refuge," he said.
Ylaii Jewels and Accessories The business model provides for the sale of jewelery and semi-jewelery.It is possible to reduce investments from $ 699. The fees are converted into initial shares. .com.br
Find Your Trip The action area is that of travel agencies.The microfranchise system is the home office, which reduces installation costs and maintenance of an office.Investment initial is R $ 7,000 with a profitability of
from 35% to 5% of sales, depending on the product. www.encontresuaviagem.com.br
Can Corretora de Seguros In the home office model, the initial investment is R $ 11,990. The return period is 3 to 12 months and the estimated monthly income reaches 7.5 million reais. www.bidon.com.br
Acqua Zero In the home office modality, microfranchy performs car detailing services. The initial investment amounts to R $ 10,000, with average monthly sales of R $ 5,000 and an average profit of 50% on sales. www.acquazero.com.br
Mr. Kids The netting machines bring toys in the form of capsules, dolls, cars and character stickers. The initial investment rate is R $ 18,700, including equipment and products. The profit varies between 1.8 and R $, depending on the number of machines, with a profitability of 35 to 40%. www.mrkids.com.br
Free Wet The microfranquia cleaning and car protection offers a financial return up to three months. The initial investment for Licenciado Light is 2,500 reais for delivery system services
. The fees also include products to do $ 5,025 in dry cleaning services. www.freewet.com.br
Louyt Mobile Digital Marketing The franchise brings digital marketing solutions with a platform that uses artificial intelligence to integrate the service. The investment is 19,500 reais and the average monthly income forecast reaches 10,000 reais. www.louyt.com
MT Cred Microfranchy operates in the credit supply segment. The investment is 9.9 million R $ in the home office system. Last year, the brand achieved an annual turnover of 12 million reais with a trading volume exceeding 150 billion reais
million recorded loans. www.mtcred.com.br
Acquio The network specializes in electronic payments and offers its deductible for R $ 7,490 (investment + working capital), which can be divided up to a minimum. to 12 times. The franchisee also has six months of royalties. franquias.acqio.com.br
Exchange of trust and tourism The microfranquia has investments of R $ 3,500 in the format of home office in the agency services 39; exchange. For the franchisee who also wants to act as a tourist agency, the fees amount to 3,900 reais. The average maturity of the company is 10 months. www.trustintercambio.com.br
The Children's Club The network offers English language course franchises for children. The new, lighter model has an initial investment of 20,000 reais, with profitability of 30% to 45%. In the house, without the need for a commercial point, the franchisee offers the English course in ordinary schools
and other places. www.thekidsclub.com.br
Mina Map The Mina Map franchise network works to market semi-finished products. The initial investment is $ 30,000 in the Express model and entitles you to five tours that can be taken at commercial establishments, such as beauty salons, cosmetics stores and perfume shops. The average monthly income is 1.5 thousand reais per turn, with a rate of return of 20% to 30%. Mapadamina.com.br/franquia
S Varais The company has been operating for 22 years in the market for the sale, installation and maintenance of clotheslines. The new business model, with services in the laundry, has an investment starting at R $ 20 thousand. www.franquiasovarais.com.br
Home Help The Retirement Franchise and Small Repairs has an investment starting at R $ 26 thousand. helphome.srv.br
Planet Information The trading agency has 20 years of market. There are franchise format options with an initial investment of 3,000 reais. informationplanet.com.br/franquias
Conseils when choosing a franchise
Think in the segments with which you have affinity. Choosing your own business should involve an activity that you like.
Search completely segment, talk to other franchisees and understand the competition. Qualification is another important point, especially in management.
To go from the front to the franchise market, you have to bet not only on an innovative product or service, but also on a profitable product.
Bet in a repressed market demand.
Remember that you will not make any profit immediately and take it into account in your planning.
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