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Instagram also entered the end of year climate and published its 2018 retrospective on Thursday (13th) with the trends and issues that stood out in the social network. Yes, my people, this is the moment we love, to discover how the users of the platform have most expressed and interacted with their friends throughout the year.
On a world scale, the sharing of love and kindness was not lacking. in the application. In Feed, the emoji heart () has been used in comments over 14 billion times. WOW! While the GIF heart was the most used in Stories, while the heart filter was the most published in the Stories camera.
Here in Brazil, love was not lacking love between posts: the hashtag #love had over 13 million posts in the country and #amor was also one of the most used by the Brazilians in 2018, with 9 million publications.
More highlights also go to Disney in Tokyo, which became the geolocation in which the merry emoji () was the most used by users in subtitles, and for fans of the group of k-pop BTS , since #btsarmy was very successful and held the position of largest fandom community on Instagram in 2018.
And the Brazilians showed that they liked the retrospective: #tbt was the most used hashtag for Brazilian accounts in 2018. And since we are the country of carnival and football, it's no surprise to anyone. # carnival2018 and #copadomundo were among the hashtags that
Most popular camera effect in Stories: Hearts
The most popular camera effect in Stories: Hearts
The most popular GIF vignette in Stories: The heart of the instagram (from Arata)
Number of times emoji was used in comments: 14 billion
Geolocation the most happy to the world (with greater use of emoji in the legend): Disneyland Tokyo
Community Trend: ASMR
Brain Teaser with the Strongest Growth: #fortnite
The Biggest Fandom: BTS (#btsarmy)
Main Hashtags of Social Movements: #metoo (1.5 million) Instagram Retrospective 2018
The 5 Most Important Locations in Brazil:
São Paulo (Brazil)
São Paulo, Brazil
Rio of Janeiro, Rio de Janeiro
Salvador, Bahia, Brazil
Belo Top 5 hashtags in Brazil:
#tbt
#love
#brasil
#love
#love
#love
#lookdodia
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