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In the world of smartphones, the war is between iOS and Android. But there is a whole line of devices without social networks or messengers that are always focused on almost unique goals like links and text messages, as in the past. And Google has just announced a $ 22 million investment in this market share, with an eye on emerging countries and the public that has little or no ability to pay for smart solutions.
Thursday (28) who bet on KaiOS, an operating system that was born as a lighter and simpler version of Firefox OS. Today, it is the engine of the hit phones on the feature phones market, such as the Nokia 3310 and 8110 models, as well as local business devices such as TCL and Micromax. The idea, however, is to make the so-called dumbphones less stupid.
As part of the partnership, whose financial support will ensure the continued development of the platform, Google's services will be part of the standard operating system. which in simplified version. YouTube, Google Maps and Search will be preinstalled on the handsets, as will the company's voice badistant, which will allow you to make calls or reply to messages with sound commands.
be very difficult. Although designed for a simpler architecture, KaiOS is fully compatible with Web applications, which means that software that uses HTML5, CSS and Javascript can work perfectly.
With the merger, the expectation is to deliver the services of the giant to an ecosystem of 40 million people – this is the total number of KaiOS users in the world, but mainly in countries like China and India. This is not a coincidence, of course, these are the two emerging markets in which mobile businesses are becoming more eye-catching and where the potential for growth is greater, even if it's not in the most profitable sector.
the developers of KaiOS, the research focuses on the first billion users, what the company finds achievable over the next few years through such partnerships. The union with international operators and cheaper device manufacturers also comes here as a way to bring mobile phones to more countries and new customers.
The initiative can also be considered parallel to Google's efforts with Android Go, the latest lightweight operating system version for devices with 1GB of RAM. In addition, the company is working with large companies, social networks and services to launch lighter versions of their applications, to increase user update and connection rates with more modest devices.
The price and capacity of mobile phones and even the cheapest smartphones, however, is still great. With the investment, Google seems to start building a bridge, based on the idea that by having access to technologies, users will be asking for more and more by investing in better handsets at every trading cycle. . This alone explains why investment in KaiOS can not be considered as a support for competition, but rather as a bet on a possible future.
Source: KaiOS
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