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The hiring of Paulo Henrique Ganso satisfied Fernando Diniz. He applauded the fans, who organized a party to receive the new reinforcement upon their arrival in Rio, and increased the number of badociations within the club.
But there is another effect, not yet decisive, of the presence of a renowned actor in distribution: the brand's visibility on the market. With the new jersey 10, the tricolor leadership has stepped up negotiations in search of a new main sponsorship a nearly non-existent recipe in recent years in Laranjeiras.
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There are no negotiations completed and, of course, no contract signed. However, the club is hopeful to conclude one of the negotiations on the main space of the jersey in March – in an optimistic scenario until the end of February, calculated by GloboEsporte.com It would then be necessary to draft and sign a contract, which would require more time.
The logic is this: the negotiations that were warmed after the announcement of Goose. The tricolor leaders reactivated their contacts with BMG a former partner of the club – the bank has granted a loan of $ 15 million to the Tricolor, according to the balance sheet of 2017, the latest published. The institution has become an alternative to Caixa in Brazilian football and has recently closed its doors to Corinthians and is negotiating with Vasco.
Samsung for having had Ganso in the past as a propaganda boy, also started talking to Fluminense. These two names were originally announced as possible sponsors by the Tricolor Greetings website. There are also at least two other companies under negotiation.
Since the termination with Valle Express in August 2018, which is still being debated in court, Fluminense no longer has a main sponsor. Prior to the agreement with the card company, announced in January, he was without a fixed partner in the main space of the free jersey since March 2016, when Viton 44 decided to terminate the partnership due to financial difficulties .
