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Journalists working at Grupo Globo should follow specific rules for the use of social networks. The company announced Sunday (1) a series of guidelines establishing certain rules of interaction. In a letter, the chairman of the editorial board of the group, João Roberto Marinho, says that the goal is that journalists avoid anything that could compromise their perception that they practice the profession with exemption and correction. Marinho emphasizes that "these recommendations are based on the use of social networks
."
Credit: Marri Nogueira / Folhapress
João Roberto Marinho, chairman of the editorial board of the group, on how we should behave in the networks have nothing idiosyncratic or exclusive. Indeed, they are strictly in line with the practice of the world's most prestigious journalism vehicles, such as the New York Times and the BBC, to name just two of the dozens of examples. "
Among the rules set out in the guidelines,
Marinho says that" it is evident that in messaging applications like WhatsApp and others where there is more control over access Everyone has the inalienable right to discuss the access of journalists to WhatsApp's relatives and friends. everything you love with groups of parents and trusted friends. But the journalist must keep in mind that, even in such groups, the leakage of messages can adversely affect his image of exemption and that of the vehicle for which he works. And that such a flight will subject him to all the consequences that entails the loss of the reputation of which he is exempt. Thus, sharing messages that reveal political, partisan or ideological positions, even in such groups, requires absolute trust in its participants – a trust that can only be badessed by the journalist. "
The guidelines also state that" in their work in social media, the journalist should avoid anything that compromises the perception that the Globo group is exempt. For this reason, in social networks, these journalists must refrain from expressing political views, promote and support parties and candidacies, defend ideologies and take sides in controversial and controversial issues that are covered journalistically by Grupo Globo. In short, these journalists must never be considered as part of the political and ideological debate, much less for the purpose of contributing to the victory or defeat of a thesis, a measure that divides opinions, an objective in dispute. This includes endorsement or, in the language of social networks, "liking" publications or events of third parties who participate in the political struggle or ideas.
Consult the letter of João Roberto Marinho in full:
Dear Companions and Companions
Nobody will dispute that the advent of social networks is one of the phenomena that define the 21st century. In an unprecedented way in the history of humanity, they have connected people at the global level, enabling the formation of communities, the sharing of ideas, facts and opinions, the Approach of people who often do not even know each other. Like everything else, however, we soon discover that they also have a dark side: they can be used to manipulate groups, spread rumors and lies for undemocratic purposes, and allow people's privacy to be safe. to be clandestinely. known. With the awareness of these defects, however, its users are becoming more and more capable of producing antibodies against these ailments. In the balance between right and wrong, we believe that the good side of social networks outweighs the bad side, although a lot of studies and attention are still needed for Fight the devil. Finally, we are excited about the positive potential of social networks.
We, journalists, like all citizens, can be part of it from a personal or professional point of view. We can share impressions, feelings, facts from our daily lives, as well as use them to make sources, to gather news, to discover trends. However, journalism brings bonuses and burdens.
The bonus is the pleasure of performing a fascinating activity whose ultimate goal is to inform the public, so that you can better choose how you want to live, how to freely make choices, activity that we consider without shame, as absolutely noble. The burden is precisely the one we impose on ourselves to be able to do good journalism: in short, do our best to undress anything that might call into question our exemption.
I know this is not necessary, but here I give one or two examples For example, all journalists who cover the economy (and those who are in charge of writing) For example, they deprive themselves of the freedom to apply in specific newspapers so as to never arouse suspicion of certain information about a particular company or a personal interest. A cultural journalist linked to an artist will be considered as prevented from covering his activities. We are familiar with our restrictions, as described in our editorial principles published by Grupo Globo on August 6, 2011. And none of this bother us or disturb us because we are aware that the goal is to allow us to make good journalism and to be recognized by him.
Social networks also impose certain restrictions. Unlike other people, we know that we can not do that by ignoring the fact that we are journalists and we must act in such a way that our exemption is not in question. In launching the editorial principles, we predicted by establishing the following: "The participation of Globo Group journalists in internet platforms such as personal blogs, social networks and collaborative sites must take into account three badumptions : Journalists are largely responsible for the image of the vehicles they work for and must take them into account in their public activities, avoiding anything that could compromise the perception that they exercise the profession with exemption and correction. "
however, the use of social networks has become universal in such a way that we need to better detail how we journalists should use them in a way that does not detract from what is a pillar of our profession: the exemption. That's why we add a section to our Editorial Principles on the Use of Social Networks
These recommendations on how we should behave in networks are idiosyncratic or exclusive. Indeed, they are strictly in line with the practice of the world's most prestigious journalistic vehicles, such as the New York Times and the BBC, to name just two of the dozens of examples.
It is imperative that we read these guidelines carefully.
Having said that, Section II of our Editorial Principles will include a new article, number 5, at the end of this letter.
I am absolutely convinced that all of us will understand the reasons for these more detailed guidelines and will follow them. I thank you for your attention and I make available the text that will be added, as of today, to our Editorial Principles.
Rio de Janeiro, 1 July 2018
João Roberto Marinho
Grupo Globo
See the new guidelines:
Section II: How should the journalist go to the sources, the public, colleagues, the vehicle for which he works and social networks
19659005] 5) Facing social networks:
a) Grupo Globo considers that any social network is potentially public. Even if someone allows access to what is said or published to only one group of people, there is a strong possibility that this content becomes public. And when this person is a journalist, his public activity ends up referring to the vehicle for which he works. If such activity tarnishes its reputation for exemption, it will also tarnish the vehicle's reputation. This is not allowed, since the exemption is the main pillar of journalism. Losing the reputation of being exempted prevents the journalist from doing his job. This applies to all networks – Twitter, Instagram, Facebook, WhatsApp or any other that exists or will exist;
b) In some cases, the loss of the reputation of exemption is obvious immediately. In others, careful badysis is needed. This evaluation should be done by the direct managers and shared with the editors, who will decide when to send the question to the Grupo Globo editorial board;
c) It is clear that in messaging applications such as WhatsApp and others, where there is more control over access, all have the inalienable right to discuss what to do. they love with groups of parents and trusted friends. But the journalist must keep in mind that, even in such groups, the leakage of messages can adversely affect his image of exemption and that of the vehicle for which he works. And that such a flight will subject him to all the consequences that entails the loss of the reputation of which he is exempt. Thus, the sharing of messages that reveal political, partisan or ideological positions, even in such groups, requires an absolute trust in its participants – a confidence that can only be badessed by the journalist;
d) In his work in social media, the journalist must avoid anything that compromises the perception that Grupo Globo is exempt. For this reason, in social networks, these journalists must refrain from expressing political views, promote and support parties and candidacies, defend ideologies and take sides in controversial and controversial issues that are covered journalistically by Grupo Globo. In short, these journalists must never be considered as part of the political and ideological debate, much less for the purpose of contributing to the victory or defeat of a thesis, a measure that divides opinions, an objective in dispute. This includes endorsement or, in the language of social networks, "liking" publications or events of other people who participate in parties' political struggles or ideas. When tracking the activity in social networks of candidates, parties, entities or movements around the defense of ideas or projects is fundamental to journalistic coverage, the journalist is allowed to follow his pages or accounts (but do not take advantage of his posts). In this case, the journalist must follow all the candidates by the majority and, in other cases, the parties and movements that defend opposing or essentially different ideas, so that it is clear to the public that the initiative is not due to personal preferences. . Likewise, these journalists must evaluate whether their image of exemption is compromised by the sharing of material from third parties. To act in a different way irreparably compromises the journalist's exemption and damages the reputation of the vehicle for which he works, with the aforementioned consequence
e) As in all press vehicles, there is in the Globo group of journalists whose role is to badyze the facts and controversies and give opinions about them. Obviously, these journalists do not violate the principle of exemption. Firstly, because they act with transparency, explaining that they do not make an objective report on the facts, but that they badyze and express opinions about them (see section I, point 1). , letter t). It is a journalistic activity different from history, but it also responds to a public demand: to have access to opinions and badyzes of facts and controversies to form its own opinion. These journalists, usually called commentators, badysts or opinion columnists, must have a role in the social network that does not allow them to perceive that they are advocates of causes and that they are part of the political struggle of the party or ideas. F) Employees, in the badysis and opinion sections, who are not journalists, but professionals from other sectors of activity, should judge acting in social networks, aware that their reputation, which is fundamental for their status as a collaborator, is affected by this performance. G) For related reasons, it is imperative that the reporter of Grupo Globo avoids perceiving that he is advertising, even if he is not allowed to vote or to announce to the candidates or to the parties the material produced specifically for the vehicles for which they work; indirectly, citing or badociating the names of hotels, brands, businesses, restaurants, products, airlines, etc. This should not happen in third-party accounts either, and the reporter should be careful to avoid such incidents. Participants in televised, radio or Internet sports programs will follow the commercial policy of their vehicles in this respect. The reporter should avoid criticizing hotels, brands, businesses, restaurants, products, airlines, etc. even if he has had a bad experience. The reason is simple: the position occupied in Globo Group vehicles can lead to preferential treatment in the repair of damages suffered;
h) These guidelines do not diminish the importance that Grupo Globo sees in social networks. Grupo Globo encourages its journalists and its vehicles to use social networks as a valuable tool to reach the public, expand it, enhance the image of credibility they already enjoy, broadcast their content, find news, make sources . In this activity, however, they must observe the rules described up to here. And others of this code
i) The journalists of the Globo Group should always give priority to their vehicles in the dissemination of news, that is to say: report the facts always first-hand in the vehicles for which they work. Only then will they be able to make the news available on social networks, but by following the rules: the news should be briefly summarized and accompanied by a link that allows the reader to read the whole thing in the vehicle that is showing him / her. has published. When the news does not have a specific link, it is mandatory to publish a link of the vehicle you are working for, with the publisher's specifications, so that the reader can search for more details. They should act in the same way as commentators, badysts and opinion columnists in relation to what they produce for the vehicles they work for;
j) The publication of reports will certainly elicit comments from readers. The Globo reporter should treat everyone with respect. Can clarify doubts and comment critics. If they are offensive, it may be better not to answer. If you feel mistreated, it is legitimate for the Grupo Globo journalist to block the offenders. K) The journalist Grupo Globo, without exception, obviously can not criticize his colleagues in his essays or in the writing of competitors in the networks.
social policies. The critic always ends up diminishing in front of the public. Similarly, bosses should not use social networks to rent their own vehicles or criticize their competitors. Praise and criticism can be interpreted as arrogance, something that should always be avoided. In both cases, for constructive purposes, the internal channels must always be hierarchical;
(l) These rules apply to all journalists of the Globo Group and must be strictly observed. The direct managers are responsible for implementing them, for putting them into practice and, in case of flaws on the part of the journalists, to divide the episodes with the editorial management of the vehicle, who will then decide if it is the case Appreciation of the Editorial Board of Grupo Globo
m) The Globo Group understood that often the journalist could doubt the position of a text on social networks, which would undermine the principle exemption .
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