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Oi announced this week that it was the first Brazilian operator to adopt the RCS platform (Rich Communication Services), which is considered the evolution of SMS. According to the company, the solution used will be that of Google and your customers will only need the Messages application installed on their smartphone to access the new item.
In addition, the operator revealed that about 20% of its base was already authorized to use the RCS service, and the company also plans to bring its robots on the platform during this period. quarter. Therefore, consumers need to know that the SMS service acquires a "WhatsApp face ".
Through this, RCS transforms the user experience so that the chat becomes even more dynamic with sending photos, audios, contacts, videos, location, GIF exchange and more. Another innovation is that the service also allows a user to see when the other is typing .
Oi also states that the integration of the RCS platform will allow the company to extend its service channel to the customer. With this, will adopt the use of robots to provide information and other services. In an interview with Mobile Time, Rogério Takayanagi, director of retail and business marketing at Oi, commented on the carrier's strategy:
RCS allows us, as an operator, to provide a richer content to our customers. The user no longer wants to be connected to the phone talking to the operator. Our great interest therefore lies in the interaction with our users. We already have a chbadis for omnichannel interaction that includes WhatsApp and Messenger. We imagine that, in the first quarter of this year, we will integrate our robots into RCS, which would allow us to bring to this channel the interactions we already have in others. will be an obstacle for the operator, because the local market has more Android devices.
If you look at the worldwide penetration of Android in emerging markets, I would say no. The lack of apple is not an obstacle. But of course, the more connected platforms, the better.
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