All major competitors of Oi reserve half of the Internet franchise for some applications.
The promotion that Oi made for Black Friday with 50 GB of Internet for $ 99.90 per month is over (it now stands at 15 GB for $ 99.90), but the operator has not missed the joke. In new commercials broadcast in the media, Oi is the debauchery of operators who claim to offer twice Internet, but only for video services or specific applications.
In the commercial "Gypsum", the character appears with half of the body stuck in a wall of plaster, representing the lack of freedom. "Nobody deserves it … I made a plan because the operator had promised twice the Internet, but only half of the Internet is free for me, as I wish."
The video ends with the announcer explaining the new offers Oi while
In another advertisement, the character has the same claim, but this time, a man is with half of the body stuck in a stone of ice He closes the film "Ice" with various firing instruments to try to melt the water in a solid state and drops the hand that holds the phone there.
Understanding
All of Oi's main competitors have a practice of stopping on the whole of Internet offers offered only to specific services:
VIU ISSO?
The TIM Black (postpaid TIM segment) offers double the internet franchise subscribed with video partners. In most plans, TIM partners are YouTube, Netflix, Looke, Cartoon Network Already, and Interactive Sport Plus. Exceptionally, new customers who have subscribed to publishing projects to TIM until 05/01/2019 earn +100 GB to use with video partners.
Vivo also uses this restricted Internet bonus. Twice the franchise subscribed in the Vivo Você and Vivo Familia 4G + postpaid packages is an exclusive expense for YouTube and music apps, Spotify, Netflix, Vivo Música, Vivo Play, NBA and TIDAL.
The idea was the Clear which gave the name "Extra Play" to the function. If the consumer buys the 15GB package for $ 119.99, for example, you have the right to spend only 7GB of data at your leisure. The other half of the package can only be used with Netflix, YouTube, Claro Video or NOW.
