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Loan for almost three years and kept closed due to declining demand during the recession, the $ 1 billion Honda plant in Itirapina (SP) will be inaugurated in the first quarter of 2019. The expectation of job creation in the city of 17,000 inhabitants, which mobilized many residents during the construction period, is coming back. However, Honda will begin by employing 200 people, all transferred from its Sumaré (SP) plant.
The relatively small number of manpower used reflects both the caution of the Japanese builder in the country and a change. in the automotive sector, according to experts.
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"Before, when the production of vehicles increased, the job was bombarding," says Bright Consulting's president, Paulo Cardamone. "This will not happen anymore as the industry is becoming more competitive and efficient with the digitization of production, called Industry 4.0, which is increasing."
In other words: the trend of creating jobs at automakers tends to be lower. Automakers are currently employing 111,700 people who are expected to produce about 3 million vehicles this year, not counting farm machinery. By comparison, car manufacturers employed 133,000 people for a production of 1.1 million units in 1980.
In the three most difficult years of the crisis, from 2014 to 2016, the sector closed 30,900 places.
Expectations of the inhabitants of the region
Nevertheless, in Itirapina, many people are preparing for a vacation to Honda. Flaviane Estela Bressani, 33, was recruited a month ago as a cost badyst at a company in the nearby city of Limeira after being unemployed for two years. who lives with his mother. "We are waiting for information if we will have to update the programs already sent and if we have to follow a new course, but until now no one has received any information," she says. knowing that the first vacancies will remain with current employees
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Between 2015 and 2016, Flaviane and hundreds of residents of the municipality attended clbades in Senai to prepare the workforce at the automaker, which had announced the potential of 2,000 jobs when the factory would operate at full capacity. According to Honda president Issao Mizoguchi, keeping the plant shut for so long was very expensive. The feasible solution was to transfer the entire range of cars to Itirapina and to maintain in Sumaré the production of items such as engines and stamping.
When the second plant will be confirmed in August 2013, the Japanese group plans to double its production. in the country – but that should take time. Both units have a capacity of 120,000 cars a year.
Initially, only the Fit line will be sold, which will be produced in isolation for at least two years as a team, reports Mizoguchi. This activity will require approximately 500 employees. The other models of the brand, Civic, City, HR-V and WR-V are expected to arrive at the factory only in 2021.
Direct Sale
For the second year in a row, growth in vehicle sales in Brazil is anchored in direct sales by car manufacturers to fleets, rental companies, rural producers, taxi drivers, the physically handicapped and small enterprises. This type of activity, generally realized with discounts ranging from 10% to 30%, has been the alternative of the car manufacturers to occupy the capacity of the factories. Currently, this modality represents 43% of sales of automobiles and light commercial vehicles, which totaled 2.25 million units until November.
This year, approximately 340,000 vehicles will be sold in more than in 2017. Direct sales contributed 62% to this growth. Direct business is expected to grow by 1.1 million units, up 24% from 2017. Sales to individuals are expected to grow 10% to 1.48 million units.
Some industry leaders believe that this relationship will change. in 2019, this forecast is not shared by Paulo Cardamone, president of Bright. "There is a market pejotization because, in addition to the large fleet, anyone with CNPJ can buy at a price higher than that offered to the normal consumer," he says. The information comes from the newspaper O Estado de S. Paulo
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