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The internal training exercise of Google with the trainees did not go very well as planned, considering the fact that the company lost, according to the Financial Times estimates an amount of $ 10 million. L & # 39; error? One of Google's trainees ran a misplaced ad – a simple yellow rectangle without text – on websites and apps.
Advertising was visible in the United States and Australia for about 45 minutes.
The action took place while the trainees were trained in Google's ad delivery system
The banner was only aired because one of the trainees wanted to go beyond the exercise and had submitted a real order to purchase ads in the Google AdX system to buy advertising space by means of real-time auctions.
The loss was great because the trainee made an offer 10 times larger than usual for advertising. The order issued by the clerk paid $ 25 per CPM (cost per thousand views, with similar orders generally worth $ 2 and $ 4). With this high value, the yellow banner is quickly spreading.
"Once we learn this honest mistake, we are working quickly to stop the campaigns," said Google.
The company further stated that it would honor all payments to the publishers affected by the error.
Now, after this shift, Google also claimed that it would work on the controls to avoid this type of error.
