How much more expensive smartphones in Brazil in 2019?

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Smartphones will cost even more in Brazil in 2019. Up to now, considering the prices practiced in the country last year, companies like Apple and Samsung have already shown us that mobile phones can cost more than seven thousand reais. In extreme cases, such as the 512GB storage variant of the iPhone XS Max, we can reach the value of 10,000 reais. This week, marketing consultancy IDC Brasil released a study to launch handsets with an initial price of up to R $ 10,000. 2019. And we are not talking about the most powerful variant of the iPhone, because this obstacle was crossed by Apple last year

According to Reinaldo Sakis, head of research and consulting for the IDC consumer devices segment, the Brazilian market of mobile phones. can already be considered mature and so we will change the way people choose smartphones: "In 2019, we will see the likely launch of handsets that will cost the end consumer $ 10,000.And there will be those who will buy because the Brazilian medium is already going to the third or fourth hand, he is looking to improve what he already has. "

However, despite the rise in the average price of smartphones, IDC is forecasting a decline in handset sales. Sales of smartphone manufacturers are expected to increase by up to 18%.

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iPhone XS Max

19659008] The price increase will be due to the addition of new technologies to the devices As a larger number of lenses in the rear camera and advanced artificial intelligence features, the arrival on the market of folding mobile phones and the support of internal storage capacity of a capacity In summary, with the introduction of 5G, each manufacturer will try to maintain the competitiveness of hardware configurations.

However, it is very likely that the Brazilian mobile phone market will not receive the news most expected due to a lack of infrastructure, as is the case with the implementation of the 5G. Nevertheless, IDC badumes that the national electronics industry as a whole, which includes smartphones, mobile phones, tablets and personal computers, is expected to yield $ 24.5 billion this year.

Flexible Screens Could Offer New Possibilities in 2019

In addition to the new technologies I just mentioned, we must take into account the optimization of the internal components of cell phones. In these cases, newer, more expensive generations of processors and memories, as well as improvements to digital security systems.

Finally, we will have to add taxes on the product, as well as the company's profit on the final value of the handsets. All this would justify the rise in prices of new generations of smartphones. But how much?

How long can the devices last this year?

Smartphones will be more and more expensive every year, with rare exceptions. This week, Motorola announced the new Moto G7 and, almost as a surprise, we have reduced the value of the previous generation of the Play range compared to the current generation. In 2018, the Moto G6 Play comes on the market with a starting price of R $ 1,099 and, this year, the initial purchase price of the Moto G7 Play is R $ 999.

However, we are at the beginning of 2019 and the main launches have not arrived yet. One of the most anticipated ads of the year will be made in 12 days, when Samsung will launch the new Galaxy S10, Galaxy S10e and Galaxy S10 Plus. Rumors still speak of the possible announcement of a premium version of the most comprehensive model in the series, which can rely on 12GB of RAM, 1TB of internal storage and support of the technology of 5G network.

Soon, the 20th of February. While Samsung executives are reporting prices for the new Galaxy S10, the world will know what to expect from mobile phone prices throughout the year. Earlier this year, Cnet reporter Jessica Dolcourt compared smartphone prices sold in the United States and the United Kingdom between years. from 2016 and 2018. In addition, we can see how increasing cellular values ​​can be considerable in the two-year cycle, when, most of the time, we have greater technological progress.

Using his chart as a reference. , I created a comparison based on the Brazilian market, which you can see in the table below. In addition to the well-known high-end devices from Apple, Samsung, LG and Asus, I've added Motorola's Moto G series to offset rising values ​​in the mid-segment.

Market table. Brazilian smartphone manufacturers whose prices have increased significantly in the space of two years are Apple, Samsung and Motorola.

2016 (original price) [196459023] ] 2018 (original price)

Price increase in% (2016 for the current model)

iPhone

iPhone 7: 3.500 R $

iPhone 8 : $ 999 USD iPhone

iPhone

iPhone

iPhone

iPhone X: 6,999 USD

iPhone XS: 6,999 USD

IPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS, iPhone 3GS Galaxy S9 Plus: R $ 4,899

Galaxy S9 Plus: R $ 4,899

Galaxy S9 Plus: 4 R $ 899

%

Samsung Galaxy Note

Note 7: R $ 3,999

Note 8: R $ 4,399

Note 9: R $ 5,500 [1965LGG6SE:R$3499

LG G6: R $ 3,999

LG G7: R $ 3,999

14%

] Motofighter: [R] [RB] [RBF] [RBF] [RBF] [RBF] [RBF] [RBF] [RBF] [RBF] : $ 2,500

-43%

The most significant increase been registered with Apple and its Premium range, whose value has increased by 90% between 2016 and 2018. This is explained by the complete change of design and hardware components, particularly with regard to camera technology and storage capacity.

For its part, Samsung recorded a relatively constant price increase in the Galaxy S series, but it was excellent compared to Galaxy Note 7 and Galaxy Note 9. The first had to be removed from the market because of problems related to the explosion of the battery. However, as in the case of Apple, the hardware components of Note 7 and Note 9, especially the camera, are completely different.

The increase in the value of the intermediate category was also important, as Motorola, reaching a price gap of 44% between Moto G4 and Moto. G6.

Finally, you may have noticed that Asus appears with a negative value in this price comparison. Well, that's true, as far as the Zenfone 5Z range has a greater number of variants, while the Zenfone Deluxe was announced with only one model, nevertheless, the merit is all about Asus' will to want to offer a smartphone at a very honest price last year.

The Galaxy S10 will cost 13% more than the Galaxy S8?

Taking at least a year, Given the two-year cycle, can we say that the next Galaxy S10 will reach country stores at around $ 4,500?

It is really difficult to make a forecast taking into account only the rise in price at each cycle, because there are currently technological advances that entail higher costs for manufacturers than for the same period of the year. last.

Looking at the rumors about the Galaxy S10, we realize that the series will not bring a truly innovative experience to the market. The screen with a circular notch around the camera is nothing new, as is the biometric sensor on the screen or even the three lenses of the rear camera. For this reason, the value of the original model of the new line might not be very significant two years ago

In addition, the rumors concerning the initial price of the Galaxy S10 are 1,012 $, which at the current price, without taxes or fees, is R $ 3 783. Therefore, it seems reasonable that the Galaxy S10 can be launched in Brazil from $ 4,500.

On the other hand, this also lights a red light for the possibility of creating a new category on the market, Super Premium devices. which will certainly exceed the limit of 10,000 reais, as in the case also expected of the Galaxy S10 Plus Premium.

Finally, paying more than 5,000 reais on a smartphone is not ideal either. , we need more manufacturers like Asus, who can rethink and even lower the price of their smartphones from one generation to the next. Earlier this year, Apple began to lower the price of its smartphones in some areas.

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