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The business plan gives a north to anyone who wants to start a business. According to Professor Luciano Salamacha, of FGV, before carrying out his business plan, the entrepreneur must follow four steps: first, become an expert of the niche in which he will invest and will know well the region in which he will work ; then know the profile of the consumer who lives there and his average income; visit the contest to evaluate the product, service and service; and finally, listen to the customer.
"Doing these 4 steps means saving energy." The Brazilian does not like to waste his time planning, thinking that what values someone, that is the job.
The business plan must highlight certain elements: define the company's market positioning, pricing policy and advertising tools, invest in marketing and guarantee the quality of the product or of the service offered, check the time and forms of payment delivery
The human resources department must establish processes for recruitment, selection and training of personnel. Here's the accounting part: find out what's an investment, which is a fixed, variable and direct cost; What is an expense and project a billing expectation? By doing this, you already know the rate of return, how long it takes for that investment to be successful, what is the break-even point, the minimum that you have to sell in order not to suffer a loss.
The contractor therefore closes a business plan. The teacher also says that he can make the business plan alone. But it is always good to have someone reliable to report errors.
Website: www.salamacha.com.br
E-mail: [email protected]
Facebook.com/lucianosalamacha
LinkedIn: Luciano Salamacha +
Avenida Brigadeiro Faria Lima , 4445
