IGTV: what is and how to use the new format of vertical videos of Instagram – News



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Have you noticed that Instagram now has channels and accepts much larger videos? They remain in a separate area, called IGTV which you can access by clicking the orange button in the upper right corner of your Instagram application (or by downloading a separate app for iOS or Android).

Huge change to the social network that began to allow videos of up to 15 seconds. The big revolution, however, is in the format. For those who are used to stories, it does not seem like much. But by adopting the long video vertically, Instagram bet that it will be the new way by default to film.

We always felt that there was something wrong, that it was an old format that had been put on the cell phone

Mike Krieger Brazilian co-founder of Instagram

With the rise of apps such as Snapchat and Instagram, millions of photos and videos have been recorded vertically.

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Instagram has already reached 1 billion users, so it is able to dictate new habits.

"Today we always see videos in the format of the TV, it forces us to turn the cell phone, it does not make sense, it is the moment of the video d & # 39; "Moving forward and evolving, we reinvent videos on the mobile and we want to share with you." Creators' videos, "said Kevin Systrom, co-founder of the app.

Reproduction [19659011] Television Icon with lightning appears next to the inbox message icon

"I think at this point we will turn everything into two formats at the same time, l & # 39; 39, edit right after. when we started testing the video, many widescreen videos can be reformatted without losing too much for the vertical. "

YouTube has 1.8 billion active monthly users and has a good business model set – and extremely successful.Netflix is ​​also consolidated and produces its own content horizontally.But the first step towards a new moment has been

Understanding how it works

To start, click on the button that has a radio icon with a lightning – it appears next to the message icon (19659017) "For You", with suggestions that take into account what you like and the accounts that follow,

  • "Next", with the content of the channels that the person follows,
  • "Popular" (Popular), which brings the content to the top among all users;
  • "Continue Watching" 19659021] The videos appear separately on the maps, and at the bottom of the video there is always a search magnifier that allows you to search for keywords.

    To start posting, click on your picture o in profile, then on the button +

    Recalling that the user can not publish violent, nudity, discriminatory or abusive content and that the user is not not allowed to post violent, nudity or discriminatory content.

    Each user will have their own channel, similar to YouTube, where the videos are stored. Until now, Instagram only allows mobile messages, but that should change. This is one of the big differences of IGTV, where it will be possible to download a video via the desktop and the clips will gain a unique link.

    The use of digital TV on mobile is simple; see the resources

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