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A study conducted by US consumer intelligence research partners (CIRP) indicates that consumer loyalty to the operating system of their smart phones is stronger than ever. According to the study, it reaches 92% among Android users and 91% among iOS users.
The CIRP considers that the owner of the operating system is "faithful" when changing the handset. As shown in the graph below, the Loyalty Chart has been steadily increasing for both systems since the last quarter of 2016, with a slight decline for iOS in the third quarter of 2017 and Android for the second quarter of last year. "Loyalty has reached the highest levels since we started measuring," said Mike Levin, co-founder of CIRP. "Both systems have seen the trend of loyalty increase for several quarters, as consumers are now familiar with the features and consistency of their operating systems," he adds. mobile is currently focused on iOS and Android, the amazing fact is that the taste for both seems to be more established than ever among its users. All of this suggests that the possibility of a real alternative to both solutions is getting further and further away.
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