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Facebook posted record earnings for the quarter and reached $ 6.8 billion, up from $ 4.27 billion for the same period last year. In a statement released on Wednesday (30), the company says its revenue has increased 30 percent from $ 12.97 billion to $ 16.91 billion in the last three months of 2018.
misuse of personal data, increased regulatory pressures and evidence of use of the platform for misinformation in different democracies did not have any impact on the business. Global membership in the social network – despite the loss of users in the United States.
Number of users Assets reached $ 1.52 billion in December 2018, up 9% from one year to the next.
Mobile advertising revenue accounted for 93% of advertising revenue.
This year was one of the most difficult years for the company headed by Mark Zuckerberg, who was forced by investors to leave the company's board of directors faced with a series of problems. 39, episodes related to breaches of privacy and lack of transparency.
In 2018, the executive deposed in the United States Congress after the incident involving Cambridge Analytica, a consultant hired by Donald Trump's campaign that targeted political advertising on the social network from non-consensual data.
the social network reported three other cases of violation of the protection of personal data, such as security vulnerabilities or the undue exposure of information from several tens of millions of accounts.
Nevertheless, society shows that it can still attract an audience. .
While North America and Europe maintain a stable user base, Asia and the rest of the world are growing. In one year, the total number of active users per day rose from 499 million to 577 million in Asia and 441 million in the rest of the world to 478 million.
However, the highest revenue per user still comes from the United States and Canada, where the average profit per person increased by $ 8.10, while it increased by $ 2.12 in Europe. Facebook still estimates that an estimated 2.7 billion users per month are found on the company's three social networks, namely Instagram, WhatsApp and Messenger.
After publication of the report, the company's shares rose by more than 11% on the foreign exchange market. $ 167.80.
"It's the end of what was a difficult and challenging year – but really important for Facebook," said Sheryl Sandberg, Facebook's chief operating officer, in an interview with The Wall Street Newspaper. Facebook has "a lot of opportunities" to increase its revenue per user, thus improving the effectiveness of ad targeting.
Facebook is still facing a new problem after TechCrunch reported that the company used an iPhone tracking research application to monitor teenagers to find out more about their habits on Internet.
According to the report, Facebook paid participants $ 20 a month to download a bulk data collection program.
Apple has banned Facebook on the App Store. program, which has corporate objectives. "We created our business development program solely for internal distribution of applications within an organization," he said in a statement.
"Any developer who uses his business certificates to distribute consumer applications will have his certificates revoked," he added.
With the agencies
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