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iPhones sold outside the United States may remain cheaper in the coming months. Apple's CEO, Tim Cook, said in an interview with Reuters Reuters on Tuesday that the company planned to recalculate the value of handsets in some markets.
Cook said that in recent months, Apple has badessed the situation countries where the currency is devalued against the dollar, as is the case of Brazil. "When you look at foreign currencies and especially the markets that weakened last year, price rises of the iPhone have been boosted by the rise in the price of handsets. "
obviously larger," Dec. Cook to Reuters . "We badessed the macroeconomic situation of some of these markets and decided to be more consistent with our local prices, hoping to contribute to sales in these regions."
The international market is of paramount importance for Apple. According to the financial report released on Tuesday international sales accounted for 62% of the company's business turnover for the quarter ended December 2018.
The executive did not revealed the countries considered when reviewing the value of smartphones. nor when it will happen, however. In Brazil, the three most recent models, iPhone XR, XS and XS Max, sold for R $ 5.2 thousand, R $ 7.3 thousand and R $ 10,000 respectively since last November. A few years ago, Brazil has the most expensive iPhone in the world. (N, n, n, n) n n n n n n n n n n, arguments): n.queue.push (arguments)}; if (! f._fbq) f._fbq = n; n.push = n; n.loaded =! 0; n.version = 2.0 & # 39 ;; not. tail = []; t = b.createElement (e); t.async =! 0; t.src = v; s = b.getElementsByTagName (e) [0]; s.parentNode.insertBefore (t, s)} [documentwindow'script'//connectfacebooknet/en_US/fbeventsjs';fbq('init';1659995760901982');FBQ('track''PageView'NnnevevevevevevevevevevevevenennnnnnnnezdeezdenezdePevevevevevvevevvevevvevvevvevvevvvevvevvvvvvvvvvuvvvvvvvvvvvnreaunnnezezneznezneznezsurluidunn_delaPesdennnndedeladePonnnnnndeezdeezdelondezdenezdeledez-lezeztoiezdesdeslnunelesdenndennnndeddelondedelatearguments)nqueuepush(arguments)};if(f_fbq)f_fbq=n;npush=n!;nloaded=0!=Inversion'';20nqueue=[]; t = b.createElement (e); t.async =! 0; t.src = v; s = b.getElementsByTagName (e) [0]; s.parentNode.insertBefore (t, s)} (window, document, & quot; script & quot; // connect.facebook.net/en_US/fbevents.js'); fbq (& # 39 ;, & # 39; 1659995760901982 & # 39;); fbq ('track', 'Pageview');
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