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Apple's official resellers in China report an "explosive" increase in demand for the iPhone in the country after price cuts by the manufacturer in early January. At Suning, one of the country's largest electronics retailers, sales would have increased 83 percent, especially for the iPhone 8, 8 Plus and XR.
Similar moves have also been recorded in the various online stores of Alibaba, one of the largest e-commerce groups in China. Apple smartphone sales have increased 76 percent since Jan. 13, when Apple's announced price cut was applied to consumer ads.
The information comes from the local press. , which works with retailer data and shows the success of a rare attitude adopted by Apple, which announced January 10 a reduction in the values of iPhones. In some cases, the price reduction amounted to nearly $ 70, which allowed for the movement of device numbers and reversed the decline in demand worldwide, but particularly in China. .
Other actions taken by Apple to change this slow scenario include agreements that led to better conditions for the purchase of handsets with operator plans and better terms for the company. 39, exchange of old models against new ones. While the price reduction itself would have been applied only in China, other offers are being made in different countries of the world.
This change can even reach Brazil. In interviews following the latest revelation of financial results and reflecting the expected decline in sales and turnover, Apple CEO Tim Cook announced that the company would revise its pricing policies
badysts and business leaders, although the numbers are still largely satisfactory, there is a significant loss of consumer interest for the latest generation of iPhone. For Cook, the unprecedented strategy, with a family of three models, would be one of the reasons. On the other hand, it also argues that the installed base has not changed, which means that consumers are not migrating to the competition, but are waiting for more important information to move from their old hands to new ones. new.
Source: Feng, Mac Rumors
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