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Apple is reinventing itself to overcome some of the problems that appeared at the end of the year. For that, he reflects on measures that will increase the sales of iPhone XR, iPhone XS and iPhone XS Max
Even with the negative scenario, a study shows that the iPhone XR continues to sell more than iPhone XS and iPhone XS Max in the universe. The latest data come from the CIRP and refer to the last quarter of 2018. Comparison of the data of different models of the iPhone reveals the iPhone XR dominates the sales of Apple devices
From that it can be seen in IBP data, the iPhone XR continues to dominate sales in the Apple universe. In fact, this value was around 39%, bringing it closer to the combined values of the iPhone 8 and the iPhone 8 Plus during the same period in 2018.
and the iPhone XS Max. These two models combined managed to generate 26% of Apple's mobile equipment sales.
The performance of the iPhone XR however remains above average. This is the Apple smartphone that has recorded the best sales in recent quarters. Only the iPhone 7 of December 2016 was better, but with more time to market.
iPhone sales do not seem to slow down this year
This report goes further and shows that iPhone sales exceed values
We see that sales of iPhone XR, iPhone XS and iPhone XS Max together account for 65% of sales. This value is higher than the 61% that the iPhone 8, 8 Plus and X had a year ago.
Users buy iPhones with more storage
The data also reveal that 5% of users additionally opted to upgrade their smartphone with greater storage capacity. In other words, the data for this measure was 38% in 2018 compared to 33% in 2017.
To obtain this data, the CIRP consulted 500 North American users who had bought an iPhone, an iPad, a Mac or an Apple Watch. These made the purchase between October and December 2018.
This information is interesting and shows that the choice of consumers is decreasing for the Apple entry-level model. It's cheaper and the material is slightly lower than the other 2018 models.
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