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Facebook announced in a note Thursday (28) that it will adopt in Brazil, before the elections this year, transparency tools in political announcements. The resources had already been released in May by the company, but were operating in a few countries, such as the United States. The measure focuses on elections, valid for political content in general.
Political ads conveyed by the pages came to the forefront of questions from civil society officials and organizations when Facebook was questioned for its influence over disputes such as the 2016 US elections and the British referendum on Exit The company has been heavily criticized for the data leak of millions of users allegedly used by the British digital marketing company Cambridge in the 2016 suit in favor of the winner, today. President Donald Trump. The possible influence of Russian forces in this process, across the platform, motivated the initiation of an investigation at the Congress of the country
Tools
Users will be able to see the advertisements that are promoted by a page It's not only if they appear in the content of the timeline (called the news feed), but also when accessing the page. address of each page. This will also apply to other business services such as Instagram and Messenger. To access the information, the user must search the link "information and announcements". You will also be able to report this type of content.
An identification of political ads will be created to differentiate them from others. This has been a concern manifested in the United States since design of feed news did not bring out this type of content, sometimes confusing it with other ads or even news
Other resource
Other resource on the pages will be the so-called "file", where the ads served by this profile remain. This type of resource has been loaded by the authorities and experts for the sake that advertising targeting and personalization can be exploited by a candidate, by sending messages addressed to each audience that could even be contradictory.
access to a file, the voter can see everything the candidate will push on the platform.
Facebook also announced that more information on the pages will be made available, whether they advertise or not. Facebook did not specify what kind of information would be added but cited as examples the old names (you can change the names of the pages on the platform) and the dates of creation (a feature that can help identify the profiles created specifically for elections or for certain actions (19459006)
In addition to these measures, the company had already disclosed in April other rules for the pages. of these profiles, to ensure identification in the case of many followers.In the first quarter, the company abandoned six million fake accounts per day through this type of monitoring.
Facebook argued as measures to curb the misuse of the platform.
as well as the pages that broadcast these advertisements, we will be able to prevent abuse by ensuring that malicious people take They are responsible for the announcements they make, "said Product Management Manager Rob Leathern and the Director. In the badessment of the lawyer specializing in digital law and a member of the Internet Steering Committee in Brazil Flávia Lefèvre, the ability to access the ads regardless of what appears in the stream of product marketing, Emma Rodgers. news helps break through the "bubbles" caused by the content selection exploited by Facebook's algorithms.
On the other hand, the lawyer pr is overseen by the responsible of the pages. "The possibility of having a pseudonym, an alternative account, enhances your freedom of expression.We have had cases of journalists and communicators threatened and be killed because they defend certain ideas, which can silence the mouths of many people, "he warned.
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