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The business woman Leila Pereira, 53, likes to remember how, in early 2015, she began to sponsor Palmeiras.
The partnership, which today brings about 80 million rubles a year to Palmeiras – the first of its kind in Brazil, not counting the loans for the recruitment of athletes – has transformed the Alviverde club in one of the greatest powers of Brazilian football, in a scenario in which badociations have difficulty paying their players on time.
"Upon our arrival, Palmeiras was two years old without sponsorship, he had almost been demoted in 2014. As a club at the height of the"
Folha he made the record of the year that culminated in the conquest of the Brazilian title for the club and remembers the controversies in which he was involved in the opposition, particularly with his former ally and strongman of Palmeiran's politics, Mustafa Contursi
How do you see other sponsorship applications from your clubs ? In San Januario [no jogo do último domingo entre Palmeiras e Vasco] the staff shouted: "Aunt Leila". It was unheard of! Very rewarding. Attention that the fan has with me and makes me very excited. By contributing to Palmeiras, I also contribute to Brazilian football as an example of administration, whose support for football is profitable. Other companies can see this model and adopt it in other clubs.
Why are there no other "Crefisas" in Brazilian football? Due to the lack of credibility of the clubs. When we arrived, Palmeiras was two years ago without sponsorship, he had almost been demoted in 2014. How did a club as prestigious as Palmeiras have no sponsorship? For lack of credibility.
Without the help of Crefisa, could the club survive? It is difficult for me to speak because I am a sponsor and I put money in the club. But Palmeiras is giant and has always survived. Even two relegations and almost a third. It is obvious that he survives without Crefisa, but he must see what project he could achieve. Does Palmeirense want good and cheap? He does not want.
Since the beginning of the partnership, Palmeiras has won three national titles. What do you attribute this success to? There were a lot of very positive coincidences. We entered in January 2015 and I think two months before the inauguration of the arena, which represents a very big income for Palmeiras.
What is the club's priority now? The priority is always to win titles. A club is not for profit. Obviously, this is not to make a loss, you must have money in the box, but this money must be used to earn securities. We also have the social club and the home of Brazil's largest must be the best in Brazil. We have approved a very important amendment to the law, which gives the club the opportunity to receive resources through the Sports Incentive Act. With this, we can give a great leverage in the amateur sport and apply in the social club.
Does this include investment in women's football? We have not talked about it yet, but I will do what the club needs to do. Palmeiras must always enter to win. I can not have a men's team and a women's team other than a star.
As an advisor, what is your balance sheet for 2018? We have had some very important victories on the board. The first was to bring the term of office of the president from two to three years. In two years, it's impossible to run a club. They said it was for me, but it was not that, it was for the club.
Another victory concerns the blessed additions [ao contrato de patrocínio] according to which the opposition would have hurt Palmeiras. Without them, the club would not have reinforcements and would not win the conquered title. The board has ratified the legality of the pbadage of the sponsorship agreement to the loan agreement.
Maurice's re-election [Galiotte] was also a great victory. He did a remarkable job in modernizing the club.
Do you intend to apply for the presidency in 2021? My term ends in February 2021 and I am going to reapply. As long as the member gives me that honor, I will be an adviser, because I think I can contribute a lot, as I did. In November [de 2021] it will be the election of the president. Then I need to see how are my things going, my life. I may be a candidate, but it is only closer to the date I will see if it will be possible. A president must devote his life to the club. If my life is the same as today in three years, I would have conditions.
There is no conflict of interest in the fact that an advisor is also a sponsor? Under no circumstances. It's an evil of the little opposition he has in the club. Outside, people admire him. As a sponsor, I have a contract that I strictly respect. As an advisor, I will defend the interests of Palmeiras. I only put money, not the club. Conflicts of interest are those who are still living at the expense of Palmeiras. What they say [as contratações pagas pela Crefisa] were donations and turned into loans is a lie. There has never been a gift. These were contributions we made to acquire players. It started with Paulo Nobre. It was agreed in a contract that Crefisa would buy the players, but when they would be sold, the club would make money. The profit is with Palmeiras. The day Crefisa damaged the Palmeiras, they cover me.
The opposition would have had the proposal of another sponsor … This same candidate of the opposition [Genaro Marino] at the time when I became sponsor de Palmeiras, was vice-president of Paulo Nobre. At the time, they could not get any sponsorship. I knocked on the door of Palmeiras and I said that I wanted to sponsor the club. I think it is strange that, three or four days before the elections, a newspaper with a sponsor appears.
The club must do what is best for that. It is obvious that if there is a sponsor who pays more and I can not cover the offer, I open my hand with heart pains. My desire is to continue to Palmeiras for the rest of my life, but Palmeiras must do what is best for him. I will continue to contribute in another way because I will not leave the club. But I do not know which company it is. I think it was to conturbar.
How are your relations with Paulo Nobre and Genaro? I can not see the former president [Paulo Nobre] since the end of 2015. I think that when he pbades the street, I do not know who he is. He attacked me very unnecessarily. With Genaro, I do not have a relationship either, he too has attacked me too much. They want my money, but they want me to go out [do clube]. This is not possible, it must be the complete package. With Mustafa [Contursi, ex-presidente] the same thing. After this ticket sales scandal [Mustafá teria vendido entradas que haviam sido repbadadas pela Crefisa para que ele distribuísse a conselheiros] I did not have a relationship anymore.
The opposition says you have put members in the club to receive votes. Has it happened? They should say that too, as I say. But the vote is secret, in the ballot box, I can not know who votes. To vote, you must be a partner for three years. I will continue to put members through the club. These are members who pay every month, consume club items, go to the restaurant. We list hundreds of our employees, who are there to generate revenue for the club. If they have no recourse to place, it does not matter who has it. They [oposição] complain anyway. Because with the protagonist Palmeiras, modern and professional, the leeches that live at the club's expense will no longer be able to "suck on their bads."
What will be the foundation for renewing sponsorship? with Mauricio, but one thing I say: I will not diminish the value.
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